Idea of the day. Diesel #GoWithTheFlaw - #GoWithTheFake DEISEL - GO WITH THE FAKE

Not all fakes are fake. Introducing the one-of-a-kind, limited-edition Deisel knock-off collection.

Client: Diesel
Campaign Title: Deisel

Agency: Publicis New York
Chief Creative Officer: Andy Bird
Executive Creative Directors: Luca Pannese, Luca Lorenzini
Associate Creative Director/Copywriter: Bryce Hooton
Associate Creative Director/Art Director: Kristen Koop
EVP, Chief Production Officer: Lisa Bifulco
VP, Executive Producer: Tim Legallo
Business Manager: Adrienne Ludvigsen
Account Directors: Melanie Lyon, James Bundy

Global Team:
Global Chief Creative Director Publicis WW and CEO Publicis Italia: Bruno Bertelli
Executive Creative Director Publicis Italia: Cristiana Boccassini
Digital Creative Directors Publicis Italia: Milos Obradovic, Mihnea Gheorghiu
Head of Social: Stefano Perazzo
Social Media Manager: Doina Tatu
Strategic Planner: Noa Dekel
Account team Publicis Italia: Barbara Pusca, Camilla Poli

Production Company: Rival School Pictures
Director: Andrew Lane
Executive Producer: James Blom
Production Supervisor: Doug Smith

Asst. Production Supervisor: Connor Vassar

Editorial Company: Cosmo Street
Editor: Aaron Langley
Producer: Paolo Solarte
Audio Record & Mix: Duotone
Music: Music: Alessandro Cristofori and Diego Perugini for Stabbiolo Music