Idea of the day. “The Fearless Girl”

Client: State Street Global Advisors
Agency: McCann NY
Eric Silver: North American Chief Creative Officer
Joyce King Thomas: Chief Creative Officer
Devika Bulchandani: Managing Director
Tom Murphy: Co-Chief Creative Officer
Sean Bryan: Co-Chief Creative Officer
Lizzie Wilson: Sr. Art Director
Tali Gumbiner: Sr. Copywriter
Nathy Aviram: Chief Production Officer
Christine Lane: Exec Integrated Producer
Deb Archambault: Senior Integrated Producer
Doug Harrison: Junior Producer
Eric Johnson: Executive Music Producer
Dan Gross: Music Producer
Nathan Troester: Senior Editor
Kevin Kim: Strategy Director
Peter Bracegirdle: Executive Account Director
Molly Vossler: Account Supervisor
Steven Marchione: Senior Project Manager
Brett Berman: Content Creator
Eric Perini: Content Creator

Artist
Kristen Visbal: Visbal Sculpture, Inc.

Production Company
Brian Roberts: Owner, Traction Creative
Stuart Weissman: Owner, SWP

Photography
Federica Valabrega: Photographer
Jack Shanahan: DP
Jeff Clanet: AC
Kris Chu: Retoucher