mercoledì 4 maggio 2016

Idea of the day. JetBlue | FlyBabies

Flying with a crying baby is tough on all of us, but it’s especially hard for moms. 
In honor of Mother’s Day, we are giving everyone a reason to smile every time a baby cries.

Client: JetBlue Airways
Title: FlyBabies
Agency: MullenLowe and Mediahub

Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
VP, Creative Director: Julia Neumann
VP, Creative Director: Amy Ferguson
VP, Associate Creative Director: Ben Salsky
Jr. Art Director: Alyssa Cavanaugh
Jr. Copywriter: Sai He
Creative Intern: Athanasia Afthimiu

SVP, Executive Director Integrated Production: Liza Near
SVP, Director of Broadcast Production: Zeke Bowman
Senior Integrated Producer: Liz Shook
Integrated Producer: Matt Polski
Project Manager: Christina Gratton
Senior Digital Producer: Louise Lloyd Owen
Production Supervisor: Kristine Ring-Janicki
Business Affairs Manager: Amy Keddy

Production Company: Hey Baby
Director: Joris Debeij
Executive Producer: Richard Bjorlin
Line Producer: Peter Murray

Editorial: PS260
Editor: Hil Vega
Managing Partner: Zarina Mak
Senior Producer: Laura Patterson

Music: Storefront

Sound: Plush
Mixer: Rob Fielack

Finish:  The Mill
Colorist: Fergus MacCall

—Account Management
Executive Director: Drayton Martin
Account Director: Molly Bluhm
Account Executive: Beba Rivera

Group Strategy Director: Ellie Gogan-Tilstone
Senior Strategist: Mike Patrick

SVP, Group Digital Director: Jade Watts
Associate Digital Media Director: Tracy Barahona
Media Supervisor: Shoshana Levine

SVP, Account Director PR: Jaclyn Ruelle
Account Supervisor PR: Becky Brand
Account Supervisor PR: Lauren Brennan
Account Supervisor PR: Brittany Topham
Account Executive PR: Kelsey Labrot

lunedì 2 maggio 2016

Digital stuff of the day. Future of Faster | The PUMA BeatBot

"BeatBot was created for Puma by the J. Walter Thompson ad agency — and a bunch of MIT engineers." via

Welcome to the future of faster. Introducing The PUMA BeatBot - a programmable, self-driving, line-following robot that inspires PUMA’s runners of all levels to push harder by giving them a real visual target to beat, not just the time on a stopwatch.