sabato 20 febbraio 2016
Created by McCann Lima, Sodimac is offering a rest stop around its billboard that brought drivers the comforts of home. Tired drivers can park for free and nap in a sheltered single-car garage decorated like a bedroom, provided with the service of 24/7 security and amenities such as a Wi-Fi connection and sleep masks
Agency: McCann Lima
CCO: Mauricio Fernández Maldonado/ Nicolás Romanó/ Christian Caldwell
Creative Directors: Jomi Rivera / Erick Galván
Copywriters: Alvaro Soto
Art Director: Kevin Contreras
Graphic Designer: Luis Veliz
CEO: Max Gutierrez
Account VP: Andrea Roselló
Account Director: Mirjana Slavkovic
Account Executive: Daphne Kizner
Account Assistant: Sandra Velasquez
Strategic Planner: Alessandra Noceda
Production: Carla Dextre
Production House: Saturno
Post Production House: Highend
Audio House: Audiosuite
Media Agency: Starcom
Billboard Implementation: Petty
giovedì 18 febbraio 2016
My Life is a Play starring Grace Hartzel playing the three facets of Signorina: innocent and mysterious, elegant and rebellious, but above all confident and ironic
Director: Sebastien Grousset
DOP: Pawel Edelman
Prod: h films.
Agency: Forsman & Bodenfors in Gothenburg
lunedì 15 febbraio 2016
Far Cry Primal, Ubisoft’s award-winning franchise that stormed the tropics and the Himalayas, now enters the fight for humanity’s survival at the Mesolithic era.
To promote the launch of the game, BETC Paris created a trailer « The Charge", truly showing the brutal savagery of the Stone Age.
Far Cry Primal is the ultimate journey to the origins of humanity, where the player needs to learn to survive and become a predator to conquer the wild land of Oros.
By tracing a soldier through the ages, the film powerfully shows the bestiality of the Stone Age and the challenges for the player, used to being heavily armed. In the first scenes of the ad, the soldier is equipped with the powerful weapons and technology of today, but finds himself increasingly powerless as he goes back in time. Finally he arrives face to face with a sabre-toothed tiger. Unarmed, he has to trust his courage and animal instinct to go from prey to predator!
Agency: BETC Paris
Executive Creative Director: Stéphane Xiberras
Creative Directors: Benjamin Lebreton and Arnaud Assouline
Art Director: Juri Zaech
Copywriter: Samuel Moore
Production House: Wanda
These models are not real. They are a combination of all the ethnicities that live in today’s cities, from Milan to New York, London to Tokyo, Berlin to Paris.
For the “Face of the City” campaign, United Colors of Benetton took photos of a group of women who collectively represented the ethnic and cultural make-up of each city. Each face was then combined using a complex algorithm, capable of equally integrating all groups in a way that each ethnicity is proportionally represented via skin color, eyes and nose structure, type and color of hair and face shape.
domenica 14 febbraio 2016
Posted by OK Go on Thursday, 11 February 2016
Not everyone is born with the resources to succeed. Many people across the country are made to feel invisible because of environmental circumstance. But the truth is, all people are capable of greatness. All communities are filled with beauty. And the Y is dedicated to helping people grow.
Where do kids go when there’s nowhere to go? What do they do when there’s nothing to do? Kids will be kids, and idle hands will get to work one way or another. But if we give kids a place to go where they can be safe, where they can be curious, where they can be kids, then they’re capable of amazing things. The Y is that place.