martedì 22 marzo 2016

Idea of the day. Free the Kids - Dirt is Good - PersilUK

Agency MullenLowe London.

Who spends more time outside, a child… or a maximum-security prisoner? Watch this film to find out. 

This video looks inside the mind’s of prison inmates to find out exactly how much their outdoor time means to them. 

The ‘Free the Kids’ campaign is brought to you by Dirt is Good, an initiative to get kids spending more time outside. Find out about the benefits of outdoor play for kids here: http://www.dirtisgood.com.



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