They may seem small, but emojis are more than just funny faces. They’ve become how girls express themselves in text and online. But do emojis truly represent girls? Always asked, and it turns out even emojis limit girls to stereotypes. Let’s make girl emojis as unstoppable as the girls they represent. Tell us yours with #LikeAGirl.
Join Always in our epic battle to stop the drop in confidence girls experience at puberty. For more than three decades, we’ve empowered girls worldwide by educating millions about puberty and their cycle, so they can feel confident. Let’s champion all girls to be Unstoppable #LikeAGirl. We’re on a roll and making great change happen, together. Don’t stop!
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The video is about Always, #LikeAGirl, girl emojis, girls confidence, puberty and stereotypes.
Client: P&G Always
Agency: Leo Burnett Chicago
Campaign: Always #LikeAGirl - Emojis
Executive Creative Director: Nancy Hannon
Creative Director: Natalie Taylor, Isabela Ferreira
Art Director: Jin Yoo, Amanda Mearsheimer
Copywriter: Garrett Vernon
Executive Account Director: Annette Sally
Account Director: Katie Nikolaus
Account Supervisor: Sarah Kaminsky
Assistant Account Executive: Susanne Sward
Executive Producer: Tony Wallace
Producer: Adine Becker, Andrea Friedrich
Production Company: Pulse Films
Director: Lucy Walker
Editorial: Beast
Editor: Angelo Valencia
Color: Company 3
Colorist: Tyler Roth
Finish: Method Studios
Finish Artist: Ryan Wood
Postproduction Producer: Lauren Roth
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