sabato 13 febbraio 2016

Funny campaign of the day. NAPA AUTO PARTS

Grandma’s Car - SOLD - NAPA Know How

This Grandma's Car was actually for sale by private owner but has now SOLD.

To purchase a new car of this trim level and prestige would cost tens of thousands of dollars. However, owning this shapeless, yet well-appointed land yacht will cost you little more than ten one-hundreds. Like any old car, with some quality parts and a little NAPA Know How, this spry granny-of-a-sedan could have many serviceable miles left. 

NAPA is not responsible for the condition or sale of this vehicle. This vehicle is owned and for sale by a private owner. One available.

Learn more here: http://knowhow.napaonline.com/napa-gi...
The Tiny Beater - $1,200 OBO | NAPA Know How

$1,200 OBO (Yes, it’s actually for sale by a private owner http://bit.ly/Carlisting2). In spite of the fact that you could probably fit it in the bed of most new trucks, this tiny beater has some major plusses. For example, it comes pre-dented, so instead of wiping it down with a diaper every weekend, you can do truck things that trucks are supposed to do. No, it’s not perfect, but with some quality parts and a healthy dose of NAPA Know How, you could be hauling small-to-medium size payloads in no time. NAPA is not responsible for the condition or sale of this vehicle. This vehicle is owned and for sale by a private owner. One available. Chair not included. Learn more here: http://knowhow.napaonline.com/napa-gi...
The Power Commuter - SOLD - NAPA Know How

Yes, this blue beauty was actually for sale by private owner but has now SOLD.

Like a fine Detroit wine, this compact hunk of American steel has only gotten better with age. Not only will it get you where you want to go without any hassle, it’ll get you lots of places you don’t want to go, like the DMV, jury duty or the gym. But with a manual five-speed transmission (six if you count reverse), at least it’ll keep you occupied along the way. With some quality parts and a little NAPA Know How, this could be the Power Commuter you’ve been looking for. Or, not looking for. 

NAPA is not responsible for the condition or sale of this vehicle. This vehicle is owned and for sale by a private owner. One available.

Learn more here: http://knowhow.napaonline.com/napa-gi...
Client: NAPA Auto Parts
Senior Vice President of Marketing: Gaylord Spencer
Agency: VML
Executive Creative Director:  Aaron Evanson
Group Creative Director: James Holden
Creative Director: Derek Anderson
Writer: Derek Anderson
Art Director: Matt McNary
Art Director: Andrew Crane
Senior Brand Planner: Jeremy Franklin
Senior Channel Manager (Social): Chelsie McCullough
Group Director, Client Engagement: Susan Clements
Supervisor, Client Engagement: Laura Picicci
Producer: Megan Thompson
Business Affairs: Julie Kolton
Director: Reid Bangert
Production Company: North Pass Media
Audio: Evolution Audio
Editor: Matt Blume
Colorist: Taylre Jones
Senior Producer: Melissa Willis 
Media Agency: Spark 





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