venerdì 2 ottobre 2015

Surreal ad of the day. The Seed and the Moon by Umpqua Bank

The Seed and the Moon is a modern-day fable from director Kibwe Tavares and Umpqua Bank, the West Coast’s largest, and most unconventional, community bank. We made the soundtrack with Jónsi of Sigur Rós, an Icelandic post-rock band. The poem you are hearing is an excerpt from ‘Good Timber’ by Douglas Malloch, known at the turn of the last century as the Lumberjack Poet.

We believe that we are all made to grow, and that no two paths are the same. Hear more stories of growth and transformation on our podcast, Open Account with SuChin Pak, and find your own path at

©2015 Umpqua Bank. Member FDIC. Equal Housing Lender. SBA Preferred Lender.

Client: Umpqua Bank
Spot: "The Seed & The Moon"
Agency: CAA Marketing
Production Company: Nexus
Director: Kibwe Tavares
ECD: Chris O'Reilly
Executive Producers: Jeremy Smith / Julia Parfitt
Producer: Jo Bierton / Demi Jones
Project Lead: Dave Walker / Ben Cowell Thomas
Animation: Nexus
Compositing: Nexus
Editor: David Slade at Nexus
Grade: Time Based Artists
Sound Design: Tom Myers (SkySound)
Music: Jónsi of Sigur Rós

Warmest ad of the day. Make This Autumn The Warmest Season | Waitrose Autumn TV ad

Enjoy the warmest season of the year with Waitrose.

Find more Waitrose autumn ideas here:

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Video of the day. ​Stretched to the Limit

Taking advantage of the natural geometry of LA’s Angels Gate Park Recreation Center, director Agostina Galvez gets up close to the (extreme) stretching routines performed by a trio of American Olympic hopefuls.

Short film of the day. Georgetown Optician

This short fashion film tells the story of the family behind Georgetown Optician — a fashion eyewear retailer — in a quirky, creative way with a high-fashion sensibility. Shot in a historic mansion in Maryland horse country by director Dean Alexander, the film tells the story of three characters — Isaac, the father; Irene, the daughter; and Ivan, the son. Design Army created the concept and storyboard; cast actors and voiceover talent; provided direction for styling and costuming; designed the set and built props; and oversaw every last detail of creating the film, including post-production color grading.
Agency: Design Army
Chief Creative Officer & Creative Director: Pum Lefebure
Creative Director: Jake Lefebure
Art Director: Mariela Hsu
Art Director: Sucha Becky
Editorial Director: Holly E. Thomas
Designer: Gabriela Hernandez
Copywriter: Mark Welsh
Production Coordinator: Margaret Wedgwood
Director & Cinematographer: Dean Alexander
Editor: David Grossbach
Color Grading: CVLT NYC
Assistant Camera: Jonny Myer
Digital Tech: Andrew Becker
Gaffer: Mark Hutchinson
Key Grip : Eddie Homan
Grip/Electric: Jason Hubert
Grip PA: Jenna Richardson
Hair & Makeup: Dale Johnson
Hair & Makeup Assistant/Manicurist: Holly Burnham
Wardrobe Styling: Michelle Onofrio
Wardrobe Stylist Assistant: Sophia Rubsamen
Actor - Dad: Larry Campbell
Actor - Teen Daughter: Hallie Hutchinson
Actor - Teen Son: David James
Actor - Young Son: Gage Gunderson
Actor - Young Daughter: Cathryn Short
Voice Over Talent: Donnie
Special Guest: Troy the Beagle
Food Styling: Sidra Forman
Pastry: Leslie Poyourow, Fancy Cakes by Leslie
Props: Amanda McClements, Salt & Sundry
A Special Thanks To:
Modelogic Mid-Atlantic
Stacie Vanchieri
T.H.E. Artist Agency
Lynda Erkiletian
Elizabeth Centenari
Sondra Ortagus
Justin A. Batoff
Jeremy Batoff
Henry Wright
Sophie Lefebure
Chloe Alexander
The Voorthuis Family

Project of the day. Dove Change One Thing


Girls are bombarded with unrealistic expectations of what they “should” look like.

Encourage a girl in your life to realize she doesn't need to change one thing about her appearance. Visit for free confidence-building resources from the Dove Self-Esteem Project.

Everyone can make a difference to a girl’s self-esteem.

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Director of the day. Jonathan Glazer - New Channel 4 Brand Identity | Idents


New look branding by multi award-winning 4Creative

Channel 4 unveiled a brand new look for its main channel on Tuesday 29th September 2015, featuring new idents inspired by the deconstruction of the iconic Lambie Nairn 4.
4Creative, the broadcaster’s award-winning in-house creative agency, is behind the innovative concept of the refreshed identity alongside creative agency DBLG (opens in a new window).
Watch here:
The refreshed identity reflects Channel 4’s public service remit focussed on innovation, diversity and taking creative risks and is the latest evolution of a brand that has existed in its current form for over a decade.
The channel’s new idents demonstrate an innovative new take on the Channel 4 logo. 4Creative collaborated with Academy Films (opens in a new window) who produced this part of the project. Director Jonathan Glazer (opens in a new window) (Under the Skin, Guinness ‘Surfer’, Sony ‘Paint’) took the original brief and crafted a story, writing and directing the set of films; a four-part narrative that is to be continued…
Globally renowned graphic designer Neville Brody (opens in a new window) (The Times London, Yamaha, Christian Dior, Samsung, Converse, GAP, Nike, Royal College of Art) was commissioned to cut two exclusive new typefaces for Channel 4 named Horseferry (for display) and Chadwick (for information). These can be seen as part of the channel’s refreshed on-screen graphics (e.g. end of programme credit panels, branded stings, menu information graphics and programme title cards) as well as its bold new off-air/poster art direction.
The new on screen identity for Channel 4 will be visible across programme brands that currently incorporate the channel’s branding including Channel 4 Racing and Channel 4 News – for which a brand new title sequence launches on Wednesday 30th September.
Mica Levi, aka Micachu, of Micachu and The Shapes, (Under the Skin) composed the music to the idents. She is currently an Artist in Residence at London's Southbank Centre.
At the same time as refreshing the identity of the main linear channel, Channel 4 is introducing an updated corporate brand to reflect the whole network of channels and services it delivers.
This brand identity uses the new multi-coloured 4 logo reflecting all the channel brands which was first introduced to launch All 4. This will now be used on all corporate and network branding. The name of the corporation will remain Channel 4 Television Corporation.
James Walker, Head of Marketing, Channel 4 said: “Channel 4’s main channel identity has been running for ten years and has been hugely successful. This ground breaking brand refresh pushes it forward once more, reflecting our public service remit to be diverse, challenging and innovative.”
Chris Bovill and John Allison, Heads of 4Creative said: “Most TV branding these days is like watching wallpaper. It’s pleasant but gets boring very quickly.
However, Channel 4 is much more than just a big shiny number and some nice vibes.
We didn’t want to tell people what channel they’re watching. We wanted to tell them why they’re watching it the first place. They watch because Channel 4 stands for something important. We wanted the new branding to reflect this.
We started with the original, iconic Lambie Nairn 4 logo and broke it down into its constituent parts; the nine blocks. The blocks represent Channel 4’s incredibly diverse qualities. The blocks are free to demonstrate our remit; to be irreverent, innovative, alternative and challenging. They are free to flow through everything on the channel: our typeface, on-screen menus, on-screen graphics, off-air logo, Channel 4 News, Channel 4 Racing, all the way through to the idents.
The idents present the blocks as kryptonite-like. They tell the story of their origin and how they have a powerful impact on the world around them. Just as Channel 4 does. It is a story that we shall build on.
It’s been an incredible honour to work on such a loved brand, a brand very close to our hearts. Hopefully we haven’t let the viewers down.”
Neville Brody said: “It has been an honour to be asked to design and produce the core font for on- and off-air for this modern iconic UK broadcaster, one that has had a significant affect on British taste and capacity for extreme, irreverent ideas.
I have always loved and respected the pioneering and influential brand design that Martin Lambie-Nairn created, Having followed the growth and evolution of the channel from its birth and position as a vital rebellious independent cultural space, a place it has been loyal to and strengthened even more over time, I am proud to have been involved in helping to develop the new visual language for the channel to help take it forward for the next decade.”
Grant Gilbert, Creative Director, DBLG said: “We decided early on that we didn’t want to mess with the logo but instead find different ways to present it on air. The OSP and opticals aren't just promos with a logo tacked on the end; they are the channel. These elements that play out dozens of times every day are now free to be playful, surprising, dynamic and ever changing. We have created an identity for Channel4 that has longevity and will evolve and express itself in different ways.”
E4More 4 and Film 4’s identities have each been refreshed across the past three years.