venerdì 25 settembre 2015

Video of the day. Cars on the Lanes

Cars on the Lanes from Jarbas Agnelli on Vimeo.
via "This is the first test for my big Birds on the Wires Project, an expansion of the original Birds on the Wires video ( ) I did some years ago. For a long time, I thought about how to continue and expand the original idea. The musical translation of random patterns of nature or mankind. Since everything moves (from galaxies to atoms) and every moving pattern can be read as numbers or notes, then everything contains music. When we cross this with the human spirit, and combine those patterns in a pleasant way, we have the chance to transform them in art. That's the idea behind this project. On this first test, I used cars on a New York freeway, and choose small loops from several minutes of footage, picking special moments when the elements can be read as intersting musical phrases. No speed changes. No effects whatsoever. Just plain trial and error. Different from the original Birds on the Wires video, I will not add my own arrangement over the captured pattern. The arrangement will come from the patterns themselves. Several ones, layered and combined, with no interference, but the curation process.
On the way: ants, fishes, water drops, stars, etc. Everything will then be tied together on a documentary, explaining the whole process."

Idea of the day. Asiri Hospital Group "Soap Bus Ticket"

Sri Lanka’s Asiri Group of Hospitals wanted to encourage people on public buses to wash their hands, as a preventative measure to avoid spreading germs. Through research, LB/Colombo realized that bus stations rarely provided soap for people to use, so even if passengers were washing their hands regularly, the lack of antiseptic soap meant that germs would still spread from hand to hand. As a solution to this problem, the agency devised an innovative ticket-roll infused with soap, so that every bus ticket issued to a passenger would have a secondary function as a free piece of soap. An integrated campaign using posters and signage educated the public about the benefits of hand washing and how using this new innovative paper soap could help protect people from disease and illness. This kind of idea exemplifies the best of HumanKind thinking, as it promotes the general public health while serving this client’s interests as well.

PSA of the day. CARTE NOIRE #AuNomsDesSeins

For the Breast Cancer Awareness Month, BETC and Carte Noire have created a social campaign under the hashtag #AuNomDesSeins (“In the name of breasts”). 

Featuring famous French personalities such as singer Micky Green, underwear designer Chantal Thomass and musician Yelle; posing with an object representing their favourite nickname for their breasts. Melons, fried eggs, pears and satellites flash by to the catchy original soundtrack, performed by Yelle.

Client: Carte Noire
Client Management: Mathilde Reymondier, Elisabète Vidal, Xavier Seyrig
Agency: BETC
Agency Management: Anne-Isabelle Cerles, Vincent Reynaud Lacroze, Amandine Platet
Creative Director: Manoëlle Van-Der-Vaeren
Art Director: Pierre Cauret
Copywriters: Fanny Molins, David Aronson
TV Producer: Caroline Bouillet
Production House: Control
Sound Production: Schmooz
Directors: MAL
Media Plan: Online

giovedì 24 settembre 2015

Animation of the day. Stop Hunger. Start Peace.


We share in the global fight to end hunger, achieve food security, improve nutrition and promote sustainable agriculture. Help us to stop hunger so we can start peace. Donate Now:

mercoledì 23 settembre 2015

Game ad of the day. FIFA 16 - Play Beautiful

It’s time to Play Beautiful.
Pre-order for exclusive content:
Learn more about FIFA 16:

Watch Leo Messi, Sergio Agüero, Alex Morgan, Kobe Bryant and Pelé play beautiful football in the official FIFA 16 TV commercial. 

FIFA 16 will be available next week on: PC, Xbox One, Xbox 360, PlayStation 4 & PlayStation 3

See more FIFA 16 gameplay videos and trailers:
Category Entertainment & leisure Client EA Sports Agency Wieden + Kennedy, Amsterdam Production Traktor Country Netherlands Uploaded 17 September, 2015 Credits Director TRAKTOR Mark BernathExecutive Creative Director Executive Creative Director Mark Bernath Eric QuennoyExecutive Creative Director Executive Creative Director Eric Quennoy David SmithCreative Director Creative Director David Smith Creative Director Alvaro Sotomayor Craig WilliamsCreative Director Creative Director Craig Williams Evgeny PrimachenkoCopywriter Copywriter Evgeny Primachenko Copywriter Andrew Dobbie Art Director Vasco Vicente Producer TRAKTOR Executive Producer TRAKTOR DoP Larry Fong DoP Bill Pope

Italian ad of the day. IKEA / The Drummer

  • AgencyAuge Headquarter, Milan
  • ProductionCANADA
  • Director
    Gerson Aguerri
  • Executive Creative Director
    federica ariagno
    Executive Creative Director
  • giorgio natale
    julia carrasco
  • Executive Producer
    Oscar Romagosa
  • Oriol Barcelona
    Other creditsProd Manager: Maria Vives
    Prod designer: Laura Velasco
Stylist: Paula López
Casting: Lane Casting
Postproduction: Alvaro Posadas and Oh My Hood

Nice ad of the day. Commonwealth Bank: When we believe, we can.


When we were young, anything was possible. We were filled with self-belief. We were filled with the spirit of Can. We can still be anything we want to be. All we have to do is to is realise that spirit is still within us. Because when we were young we believed we could. And it's never too late to believe we can. New campaign for the Commonwealth Bank via M&C Saatchi, Sydney.
Category: Finance & insurance
Client: Commonwealth Bank
Agency: M&C Saatchi, Sydney
Production: Goodoil Films
Country: Australia

lunedì 21 settembre 2015

Smart ad of the day. Underwear for perfect men

via agencyspy

At Dressmann we believe that everyone is perfect just the way they are. #JustTheWayYouAre 

Do you want to learn more about this campaign, take a look at the behind the scenes film here:

Forsman & Bodenfors

Nice ad of the day. easyJet - How 20 Years Have Flown

EasyJet has marked its 20th anniversary with a comprehensive new ad campaign recounting the airline’s history and encouraging customers to tell share their travel stories.
Agency VCCP
"To celebrate easyJet’s 20th anniversary, we’ve launched a multi-media, European campaign, “How 20 years have flown”, that invites customers to tell their own travel stories and aims to inspire the next generation of fliers.
The multi-million pound TV campaign debuts in the UK during the opening of the Rugby World Cup, and charts the story of a couple who meet and fall in love on an easyJet flight.
And, for the first time ever, easyJet will also release their first TV advert on social media. The retro commercial, which originally aired back in 1995, offers £29 flights ‘costing the same as a pair of jeans.’ And although 20 years may have flown by, easyJet’s commitment to price is as strong as ever, with flights on offer at just £29.99.
Alongside this, generation easyJet are encouraged to upload their favourite European holiday snaps from the last 20 years at, or by tagging them with #TimeFlies on Twitter and Instagram. The generation easyJet photo’s will then be used to form a mosaic for a special 20th birthday aircraft livery, which will be unveiled on the anniversary on November 10th."

Expensive ad of the day. Heineken | The Chase / 007 starring Daniel Craig

James Bond unwittingly draws a bystander into the action as he tries to throw off his pursuers. Can she rise to the occasion and navigate in Bonds World?
Wieden+Kennedy Amsterdam

Animation of the day. Honda "Paper" by PES

via It reminds me of the same technique of this:

Advertising Agency: RPA
Chief Creative Officer: Joe Baratelli
Executive Creative Director: Jason Sperling
Creative Director/Art Director: Ken Pappanduros
Creative Director/Copywriter: Chuck Blackstone
Senior Copywriter: Chris Bradford
Art Director: Laura Crigler
Copywriter: Josh Hepburn
Chief Production Officer: Gary Paticoff
Executive Producer: Isadora Chesler
Producer: Matt Magsaysay
Production Company: RESET
Managing Director: Dave Morrison
Executive Producers: Jen Beitler & Jeff McDougall
Head of Production: Amanda Clune
Producer: Stan Sawicki
Director of Photography: Eric Adkins
Production Designer: John Joyce
Motion Control Operator: Mark Eifert
Motion Control Asst: Calvin Frederick
Animation Supervisor: Eileen Kohlhepp
Animators: Amy Adamy, Sihanouk Mariona, David Braun, Julian Petschek, Javan Ivey, Jen Prokopowicz, Brandon Lake, Ranko Tadic & Quique Rivera
Illustrators: Jerrod McIlvain, Nicole Cardiff, Vincent Lucido, Arwen King, Meghan Boehman, Monica Magana, Kei Chong, Trevor Brown & Alex Theodoropulos
Set Dresser/Painter: Veronica Hwang
Illustration Coordinator: Evan Koehne
Art Department: Nate Theis, Ellen Ridgeway, Melissa Quezada
Editorial Company: Rock Paper Scissors, Santa Monica
Editor: Stewart Reeves
VFX & Finishing: A52
Executive Producer: Patrick Nugent
VFX Supervisor and Lead Flame: Andy Raphael Barrios
Producer: Lusia Boryczko
Colorist: Tommy Hooper
Online Editor: Dan Ellis
Sound Design: Factory UK
Sound Designer: Phil Bolland
Head of Production: Lou Allen

Mix: Lime Studios
Re-Recording Mixer: Dave Wagg
Executive Producer: Susie Boyajan

Video of the day. Shake It Off

High-fashion endurance from America’s Olympic gymnast hopefuls

A trio of teenage gymnasts trade the gym for Los Angeles’ Angels Gate Park Center in Lift Up, which follows their bid to be part of the USA’s 2016 Olympics team. “I've always been a big fan of rhythmic gymnastics and I used to practice the sport as a kid,” says Buenos Aires-born, New York-based director Agostina Gálvez, who wanted to bring out the hypnotizing element of Nastasya Generalova, Aliya Protto and Gabrielle Lowenstein’s routines. “The geometry of the location plays well with the gymnasts’ bodies, and also with the apparatus they use when they perform.”