sabato 2 maggio 2015

Amarcord ad of the day. Nobody's Memories - PFLAG Canada

This is our tribute to all those in the past who were never allowed to marry by law – and to everyone who is still denied the right today. Share your love stories, wedding photos and videos on Instagram and Twitter with #lovemadelegal and let's make gay marriage legal everywhere. Sign the petition at
Client: PFLAG Canada
Title: "Nobody's Memories"
Agency: FCB Toronto; FCB Chicago
Chief Creative Officer: Jon Flannery
Group Creative Director: Jeff Hilts
Writer: Krystle Mullin
Account Team: Cynthia Roach, Rebecca Gorveatt
Print Producer: Victor Carvalho
Media: Initiative Shannon Pluem, Ryan Ghaeli
Production Companies: Lord + Thomas; Duckpond Creative
Executive Producers: Katie Roach, Josh Greenberg
Line Producer: Carra Greenberg
Director: Ben Flaherty
Editing House: Lord + Thomas
Editor: Ilsa Misamore
Music House, Sound: RMW
Sound Engineer: Jason Ryan
Executive Audio Producer: Jared Stachowitz

Animation of the day. Coca-Cola "Man and Dog"

Coca-Cola "Man and Dog" :60 from Psyop on Vimeo.
Agency: Wieden & Kennedy

venerdì 1 maggio 2015

Heartwarming ad of the day. Pedigree – First Days Out #feedthegood

First Days Out é um projeto da Pedigree® que conta a história real de dois ex-presidiários que buscam recomeçar suas vidas e dois cachorros à espera de adoção. Eles são convidados a adotar os cachorros, o que acaba resgatando a sua autoestima e ajudando no processo de reintegração à sociedade. 

First Days Out is a Pedigree® project telling the story of two ex-convicts trying to get their lives back on track and two dogs waiting to be adopted. They're invited to adopt the dogs, and the pets end up boosting their self-esteem and helping to ease their reintegration into society.
Compartilhe/Share: #feedthegood

Deep ad of the day. Dove Blind Beauty: Watch three blind women give their view on beauty

How do you know that you are beautiful if you can´t see your reflection in the mirror?

Watch three blind Swedish women gives their view on beauty. The movie is a part of the global Dove campaign Choose Beautiful.

Ad of the day. MOST TERRIBLE FATAL CAR CRASH EVER - Don't rush

BBDO Russia

Up in the air ad of the day. "Fracture" #Liveat35 with The Black Cadillacs

Southwest Airlines Live at 35 concert featuring The Black Cadillacs
Clients: Tennessee Department of Tourist Development, Southwest Airlines
Agency: VML

Global Chief Creative Officer: Debbi Vandeven
Executive Creative Director: John Godsey
Group Creative Director: Allison Pierce
Creative Director: Ryan Simonet
Executive Producer: Tyler Smith
Group Director, Client Engagement: Shali Wade
Director, Client Engagement: Jason Cooper
Director, Client Engagement: James Billinger
Supervisor, Client Engagement: Sarah Duggan
Senior Account Executive: Kelli Shannon
Associate Channel Director: Megan Davey
Senior Social Strategist: Kristin Gritt
Channel Director, Public Relations: Bill Patterson

Senior Commercial Communications Specialist, Southwest Airlines:  Michelle Agnew
Communication, Southwest Airlines: Tena Griffith
Social Marketing, Southwest Airlines: Bethany Evans
Community Affairs & Grassroots Regional Leader, Southwest Airlines: Ana Schwager
Business Consultant – Partnership Marketing, Southwest Airlines: Michelle Miller
Senior Communications Specialist, Southwest Airlines: Dan Landson
Commercial Communications Specialist, Southwest Airlines: Adam Rucker

Director of Marketing, Tennessee Department of Tourist Development: Jennifer Littlejohn

Director/Executive Producer/Editor, Plan A Films: Chusy Jardine
Co-producer/Editor, Plan A Films: Andy O'Neil

Sport ad of the day. Choices: Who Will You Be by DICK'S Sporting Goods

When no one is watching, and the smallest decisions mean the most. Who will you be?
Client: Dicks Sporting Goods
Agency: Anomaly
Global Creative Officer/Partner: Mike Byrne
Group Creative Director: Seth Jacobs
Sr. Copywriter: Johnny Dantonio
Sr. Art Director: Matt Walton
Sr. Copywriter: Barry Katz
Sr. Art Director: Alex Kaplan
Copywriter: Dan Shapiro
Art Director: Chris Araujo
Copywriter: Jeremy Straight
Art Director: Bryce Cline
Head of Broadcast Production: Andrew Loevenguth
Sr. Producer: Matt Flaherty
Sr. Producer: Jenn Pennington
Business Director: Damien Reid
Account Director: Ji You
Account Director: Mike Reuter
Business Affairs: Annemarie Cullen/Carla Curry
Project Manager: Allison Uecker
Prod. Company: Park Pictures
Director: AG Rojas
Director: Lisa Rubisch
Director: Chris Wilcha
Executive Producer: Justin Pollock
Executive Producer: Jackie Kellman Brisbee
Head of Production: Anne Bobroff
Producer: Pete Vitale
Producer: Nina Shiffman
Producer: Michelle Currinder
Director of Photography: Bradford Young
1st AD: Andi Budman
Production Designer: Rodney Becker
Wardrobe Stylist: Summar Shalah
Casting/Sports Supervisor: Mike Fisher/Varsity Casting
Casting: The Cast Station
Director of Photography: Jody Lee Lipes
1st AD: Peter Jackson
Production Designer: Amelia Battaglio
Wardrobe Stylist: Laura Jeane Shannon
Casting: Janine Martel/Martine Casting
Director of Photography: Adam Beckman
1st AD: Peter Jackson
Production Designer: Harper Hellams
Wardrobe Stylist: Giselle Knee
Casting/Sports Supervisor: Mike Fisher/Varsity Casting
Casting: Universal Casting
Editorial: Consulate
Editor: Peter Johnson
Editor: Ryan McCally
Executive Producer: Alan Lopez
Post: MPC
Executive Producer: Jesse Kernit
Producer: Michele Watkins
Telecine: Company 3
Colorist: Tim Masick
Sound Mix: Heard City
Audio Engineer/Sound Design: Eric Warzecha
Producer: Heath Raymond
Music: Search Party, Duotone Music

Weird ad of the day. David Lynch Signature Cup Coffee

60-second commercial for David Lynch's Signature Cup Coffee

Available through Java Distribution:


Director - Andrew Parkhurst
Producer - Zack Drisko
Executive Producer - Mindy Ramaker

Robin - Willa Darian
Program Director - Galen Howard
Dr. King - Davison Locksley

Production Coordinator - Arielle Davidsohn
Sound - Rusty Eagle-Hall, Michael Broady
Music - Scott Greer
Camera Operator - Neil Fernandez
Camera Assistant - Geoff Norman
Mask Designer/Fabricator - Colin Roberts
Graphics - John Mitchell
Pyrotechnician - Gary D'Amico
Construction Coordinator - Gabriel Voss
Production Assistant: Sean Blau



Outdoor of the day. The Powerade Workout Billboards

Powerade presents: the world's first "Workout Billboards". Billboards, which are an advertising and training machine at the same time. By using the ad you could prove directly: You have more power than you think!

Powerade präsentiert: die weltweit ersten "Workout Billboards". Plakate, die Werbung und gleichzeitig Trainingsgeräte sind. So konntest du direkt an den Plakaten beweisen: Du hast mehr Power, als du denkst!


Client: Powerade
Project: "Workout Billboards"
Agency: Ogilvy & Mather, Berlin
Executive Creative Directors: Tim Stübane, Birgit van den Valentyn
Creatives: Matthias Bauer, Janne Sachse

Beautiful stuff of the day. The Message from the Lungs (Thai Health Promotion Foundation)

The Message from the Lungs (Thai Health Promotion Foundation) from Bbdo Proximity Thailand on Vimeo.

‘The Message from the Lungs’ introduced the world’s first ink made from smokers’ lungs. By cooperating with Faculty of Medicine, Chulalongkorn University, we are successfully extracted black substance from smokers’ donated lungs and made it into ink. Then bottled and distributed them in public space for people, especially current and potential smokers to see how smoking can harm their lungs and their bodies, and also convince them to quit sooner.

Agency: BBDO Proximity Thailand
Client: Thai Health Promotion Foundation
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Anuwat Nitipanont
Creative Director: Anuwat Nitipanont
Art Director: Kantapon Meateekul
Copywriter: Thiti Boonkerd
Account Director: Anchalee Kerdchan
Account Manager: Preeyaporn Somboonwanna

giovedì 30 aprile 2015

Cool stuff of the day. Drone Football | Pepsi Max | Genius. #LiveForNow


Genius feats and experiences brought to you by Pepsi Max 

We surprise a group of footballers in Barcelona by transforming their local pitch into an incredible, interactive football arena.

Using drones, advanced projection technology and over 30,000 programmable LED lights we created a football experience unlike any other. 

Watch the players' reactions as their Friday night five-a-side match is elevated to unimaginable heights.

To watch more videos of ingenious feats, subscribe to the Pepsi Max channel

Follow us on Twitter @PepsiMaxUK
Or Facebook

mercoledì 29 aprile 2015

Social experiment of the day. The 2 Euro T-Shirt

Fashion for a bargain - that‘s what everyone wants. A t-shirt for 2€ or jeans for less than 10€ isn‘t inconceivable nowadays. Unfortunately, people don‘t often consider who is paying the real price.

We placed a bright turquoise vending machine, offering t-shirts for 2 Euros, at Alexanderplatz in Berlin, to test whether people would still buy it when they are confronted with the conditions in which it was produced.

April 24th is Fashion Revolution Day. It‘s held in memory of the 1,129 workers killed in 2013 when the Rana Plaza garment factory in Bangladesh collapsed.

Lets challenge brands and retailers to take responsibility for the individuals and communities for which their business depends. Ask #whomademyclothes and start a #FashRev.

Join the revolution at:


Automotive ad of the day. Volkswagen Passat TDI Clean Diesel | “Mom” Commercial

Keep track of your kids. Not your fuel gauge. Learn more about the Volkswagen Passat TDI Clean Diesel at

Watch more Volkswagen videos here: 


Volkswagen USA on Twitter: 
Volkswagen USA on Facebook: 
Volkswagen USA on Instagram: 
Volkswagen USA on YouTube:

Client: Volkswagen of America
President, CEO: Michael Horn
Vice President, Marketing: Vinay Shahani
General Manager, Brand, Communications: Jennifer Clayton
Marketing Analyst: Steve Kuzemchak
Agency: Deutsch L.A.
Chief Creative Officer, North America: Pete Favat
Executive Vice President, Executive Creative Director: Todd Riddle
Senior Vice President, Group Creative Director: Heath Pochucha
Vice President, Creative Director: Paul Oberlin
Partner, Director of Integrated Production: Vic Palumbo
Vice President, Executive Integrated Producer: Erik Press
Integrated Producer: Kaitlin Moore
Associate Integrated Producer: Alex Saevitz
Music Director: Dave Rocco
Executive Vice President, Group Account Director: Tom Else
Senior Vice President, Group Account Director: Monica Jungbeck
Vice President, Account Director: Alex Gross
Account Supervisor: Aleks Rzeznik
Account Executive: Ashley Broughman
Vice President, Director of Product Information: Jason Clark
Product Information Supervisor: Eddie Chae
Chief Strategic Officer: Colin Drummond
Group Planning Director: Susie Lyons
Director of Integrated Business Affairs: Abilino Guillermo
Group Director Integrated Business Affairs: Gabriela Farias
Business Affairs Manager: Jade McAdams
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Courtney Tylka
CEO, North America: Mike Sheldon
President, Los Angeles: Kim Getty
Live Action Production Company: Hungry Man
Director: Hank Perlman
Executive Producer: Nancy Hacohen
Executive Producer, Director of Sales: Dan Duffy
Line Producer: Caleb Dewart
Editing Company: Spot Welders
Editor: Haines Hall
Assistant Editor: Oliver Hecks
Managing Partner: David Glean
Executive Producer, Director of Development: Victoria Guenier
Executive Producer: Carolina Sanborn
Producer: Evan Hunningham
Color Correction: Apache
Executive Producer, Managing Director: LaRue Anderson
Producer: Caitlin Forrest
Senior Colorist: Steve Rodriguez

Postproduction, Visual Effects: Arsenal FX
Executive Producer: Ashley Hydrick
Senior Producer: Pravina Sippy
Lead Flame Artist: Matt Motal
Flame Artist: Jeff Aquino
Track: "Mammas Don't Let Your Babies Grow Up to Be Cowboys"
Performed by Waylon Jennings and Willie Nelson
Composed by Ed Bruce and Patsy Bruce
Courtesy of Sony Music Entertainment
By arrangement with Sony ATV Music Publishing
Audio Post Company: Lime Studios
Executive Producer: Susie Boyajan
Mixer: Mark Meyuhas
Assistant Mixer: Matt Miller

lunedì 27 aprile 2015

Idea of the day. The Face of Litter

Littering and excess waste is an ongoing problem that needs to be faced, once and for all.
Taking this statement literally, the Hong Kong Cleanup used DNA phenotyping to put a face to litterbugs. 
The campaign can be seen around the city, warning people not to litter, at the risk of becoming the next face of the campaign.

Learn more:
Join the Hong Kong Cleanup:

Hong Kong, April 22, 2015 – Ogilvy & Mather Hong Kong (Ogilvy) has launched a city-wide campaign for the Hong Kong CleanUp Initiative organised by Ecozine and The Nature Conservancy. The campaign, entitled ‘The Face of Litter’, has launched in conjunction with Global Earth Day. 

With a staggering sixteen thousand tons of waste dumped in Hong Kong every day, the campaign aims to raise awareness of the extent of littering across the city, pinpoint those responsible and encourage people to change their behaviour. 

Turning to science for answers, Ogilvy has targeted key locations in Hong Kong to collect, analyse and create DNA-based composites of the perpetrators. By combining the expertise of US-based research centres and advanced Snapshot™ DNA phenotyping provided by ParabonNanoLabs, data has been used to create a visual representation of the person who has littered. Because age is impossible to determine through DNA alone, but still integral in creating an accurate portrait, DNA data has been combined with other factors, such as demographics based on the type of litter and where it was collected to determine the approximate age of the litterer. 

Reed Collins, Chief Creative Officer Ogilvy & Mather Group Hong Kong, said, “This campaign is one of a kind. It’s interactive. It’s innovative. It’s our own science experiment that we’re using to create social change. Litter is such a major problem in Hong Kong and thanks to newly available DNA technology we can now put a face to this anonymous crime and get people to think twice about littering.” 

Lisa Christensen, Founder and CEO of The Hong Kong Cleanup said, "We are thrilled to be part of this innovative campaign, which is sure to have a positive impact on people and the community. Last year, during the six-week Hong Kong Cleanup Challenge, 418 teams comprising 51,064 participants, collected a total of 3,894,000 kgs of litter from city streets, coastal area's and country trails. Sadly, we suffer from a serious 'pick up after me' mentality, and this simply must change." 

Rafael Guida, Executive Creative Director OgilvyOne Hong Kong, added, “While this method may not identify specific individuals, it will be enough to make people think twice about littering. The campaign combines a public service message with science and technology, enabling us to communicate with Hongkongers in a very different way.” 

Poster portraits of perpetrators will be placed across the city as well as online. To create further awareness, Ogilvy will also be promoting a video that demonstrates the experiment and warns people not to litter at the risk of becoming the next face of the campaign. 

View the video here: