Short film of the day. Georgetown Optician

Georgetown Optician from Georgetown Optician on Vimeo.

This short fashion film tells the story of the family behind Georgetown Optician — a fashion eyewear retailer — in a quirky, creative way with a high-fashion sensibility. Shot in a historic mansion in Maryland horse country by director Dean Alexander, the film tells the story of three characters — Isaac, the father; Irene, the daughter; and Ivan, the son. Design Army created the concept and storyboard; cast actors and voiceover talent; provided direction for styling and costuming; designed the set and built props; and oversaw every last detail of creating the film, including post-production color grading.

Agency: Design Army
Chief Creative Officer & Creative Director: Pum Lefebure
Creative Director: Jake Lefebure
Art Director: Mariela Hsu
Art Director: Sucha Becky
Editorial Director: Holly E. Thomas
Designer: Gabriela Hernandez
Copywriter: Mark Welsh
Production Coordinator: Margaret Wedgwood

Director & Cinematographer: Dean Alexander
Editor: David Grossbach
Color Grading: CVLT NYC
Assistant Camera: Jonny Myer
Digital Tech: Andrew Becker
Gaffer: Mark Hutchinson
Key Grip : Eddie Homan
Grip/Electric: Jason Hubert
Grip PA: Jenna Richardson

Hair & Makeup: Dale Johnson
Hair & Makeup Assistant/Manicurist: Holly Burnham
Wardrobe Styling: Michelle Onofrio
Wardrobe Stylist Assistant: Sophia Rubsamen

Actor - Dad: Larry Campbell
Actor - Teen Daughter: Hallie Hutchinson
Actor - Teen Son: David James
Actor - Young Son: Gage Gunderson
Actor - Young Daughter: Cathryn Short
Voice Over Talent: Donnie
Special Guest: Troy the Beagle

Food Styling: Sidra Forman
Pastry: Leslie Poyourow, Fancy Cakes by Leslie
Props: Amanda McClements, Salt & Sundry

A Special Thanks To:
Modelogic Mid-Atlantic
Stacie Vanchieri
T.H.E. Artist Agency
Lynda Erkiletian
Elizabeth Centenari
Sondra Ortagus
Justin A. Batoff
Jeremy Batoff
Henry Wright
Sophie Lefebure
Chloe Alexander
The Voorthuis Family