Most New Zealanders associate domestic violence with low socio-economic groups. But in reality, it's as much of a problem for the rich as it is for the poor. A recent study showed it affects 1/3 women nationally, and more surprisingly, 1/4 of all high income homes. But since it happens behind closed doors, this reality remained hidden. We had to fix that. So, we partnered with NZ's premium home and lifestyle magazine and showed how violence can happen even where we least expect.
Client: It's Not OK
Media Partner: Home magazine
Agency: FCB, Auckland, New Zealand
Regional Executive Creative Director: James Mok
Executive Creative Directors: Tony Clewett, Regan Grafton
Copywriter: Matt Williams
Art Director: Freddie Coltart
Head of Craft: Nick Smith
Designer / Retoucher: Mike Braid
Group Account Director: Jane Wardlaw
Account Manager: Chanelle McDonald
Head of Content, Art Buyer: Pip Mayne
Editors: Jared Yearsley, Grant Nicholson
Photography (Magazine): Simon Wilson
Photography (Film): Mike Braid
Head of Media (Strategy): Rufus Chuter
Media Manager: Nicole Earnshaw
Media Director: Rachel Leyland
Head of Media (PR, Activation, Social): Angela Spain
PR Account Manager: Alice Eade
Brand Experience Director: Ele Quigan
Digital Media Director: Kate Grigg
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