A yawning epidemic in action from Lew'Lara\TBWA and Café Pelé on the Line 4-Yellow subway.
Café Pelé displays contagious panels at Fradique Coutinho station and invites passersby to drink coffee to ward off sleepiness.
Client: Café Pelé
Agency: Lew'Lara\TBWA, Brazil
Chief Creative Officer: Manir Fadel
Executive Chief Creative: Felipe Luchi
Copywriter: Lucas Veloso
Art directors: André Mezzomo, Digo Souto
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