PSA of the day. The Drowning

The Drowning from michael lockshin on Vimeo.

A man is drowning, while people on a pier calmly look-on and comment on his situation.
Blah-blah in a social network at it's realest.

Film for the launch of Mainpeople - an International Charity Social Network.

for english subs press CC

Production: Stereotactic Moscow
Script: Pavel Karykhalin, Michael Lockshin
Director: Michael Lockshin
DOP: Ivan Lebedev
Executive producer: Pavel Karykhalin
Producers: Natalie Yurchenko, Lev Maslov
Composer: Oleg Karpachev
Sound: Boris Voit

35mm

itunes.apple.com/ky/app/mainpeople/id717427346?mt=8

adweek.com/adfreak/strange-russian-ad-man-drowning-perfect-metaphor-social-media-163823