What is Drought Draught?
https://savetheales.org.au/
We decided to brew a concept beer that allows drinkers to taste the effects of climate change.
With good beer, quality is paramount throughout the entire brewing process – but the effects of climate change could affect the brewer’s ability to control this.
We challenged some leading Sydney craft brewers to go against everything that they hold dear and replicate drought-affected conditions in the brewing process.
AGENCY: GPY&R Brisbane
ADVERTISER: WWF
CREATIVE AGENCY
MANAGING DIRECTOR: Phil McDonald
CREATIVE DIRECTOR: Brendan Greaney
CREATIVE AGENCY: GPY&R Brisbane
COPYWRITER: Samuel Boyd
CHIEF DIGITAL OFFICER: Rob Hudson
ART DIRECTOR: Shaun Egan
ACCOUNT DIRECTOR: Gus Cutler
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