venerdì 26 settembre 2014

Déjà vu of the day. Selfiedrama. Stop the violence! vs OLYMPUS DIGITAL CAMERA

Advertising Agency: Publicis, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Associate Creative Director / Copywriter: Michele Picci
Creative supervisor / Art director: Marco Viganò
Producer: Isabella Guazzone
International Account Directors: David Pagnoni, Lorenza Montorfano
Account executive: Maria Elena Gaglianese
Strategic Planner: Mattia Bellomo
Production Company: Bedeschi Film
Executive producer: Federico Salvi
Director: Claudio Gallinella
Editor: Fabrizio Squeo

Olympus - Cropped Tourists - Gold Lion for the Campaign 2005
Credits via

Olympus - Blurry Boy

Olympus - Red-eyed baby

Olympus - Embarrassing Friend

Olympus - Distorted dogs

Advertising Agency: Springer & Jacoby, Amsterdam
Creative Director: Aris Theophilakis/Murray White
Copywriter: Murray White/Sharon Cleary
Art Director: Chris Pugmire
Production Company: Biscuits Filmworks, Los Angeles
Director: Noam Murro

Sport ad of the day. NEVER FINISHED

via agencyspy

The campaign also includes five additional videos:


Creative Directors: Alberto Ponte/Ryan O’Rourke/Dan Viens

Copywriter: Brock Kirby

Art Director: Lee Jennings

Producer: Endy Hedman

Executive Agency Producer: Matt Hunnicutt

Interactive Strategy: Reid Schilperoort

Social Strategy: Reid Schilperoort

Strategic Planning: Brandon Thornton

Media/Comms Planning: Daniel Sheniak/Charles Lee/John Rowen

Account Team: Jordan Muse/Corey Woodson

Business Affairs: Dusty Slowik

Executive Creative Directors: Mark Fitzloff/Susan Hoffman/Joe Staples


Production Company: Anonymous Content

Director: Mark Romanek

Executive Producer: Eric Stern

Line Producer: Aris McGarry

Director of Photography: Philippe LeSourd


Editorial Company: Exile

Editor/Assistant Editor: Kirk Baxter/Nate Gross

Post Producer: Toby Louie

Post Executive Producer: CL Weaver


Company: The Mill

Executive Producer: Sue Troyan

Producer: Christina Thompson/Adam Reeb

Coordinator: Kris Drenzek

Flame Artist: John Shirley

2D Artists: Stefan Smith, Brad Scott, Jake Albers, Kevin Flores, Remedy Huynh

3D Artists: Rasha Shalaby/Andy Wheater/Sun Chung

Telecine Producer: Natalie Westerfield

Colorist: Adam Scott


Sound Design Company: Barking Owl

Sound Designer: Michael Anastasi

Music Company: Walker

EP: Sara Matarazzo (Walker)/Kelly Bayett (Barking Owl)

Original Music: Dom Kennedy “Here comes the best”

Songs: Tina Turner “Simply the best”/Joe Esposito “You’re the best”


Mix Company: Lime Studios

Mixer: Rohan Young

Producer: Susie Boyajan

giovedì 25 settembre 2014

UK ad of the day. Kit Kat - 'Splactor'

KITKAT Chunky Double Caramel has been inspired by a unique split actor called Martin Mahogany. 

For more from Martin click the following links:

Martin's 'Splacting' Academy:
A Third Face:
Martin's Personal Life:

'Like' KITKAT on Facebook here:
Follow KITKAT on Twitter here:

Creative Agency: JWT London
Creative Director: Jason Berry
Account Manager: Amy Wright
TV Producer: Victoria Dashwood-Quick
Film Production: Rogue Films
Director: Misha Manson-Smith
Producer: James Howland
Production: Ass'nt Hannah Cooney
Photography: Daniel Trapp
Editor: Nick Allix @ The Playroom
Post Production: Cherry Cherry

mercoledì 24 settembre 2014

Animal Spot of the day. KLM Lost & Found service

Agency: DDB & Tribal Amsterdam
Productiemaatschappij: Big Shots B.V.
Regisseurs: Danny van den BersselaarElian Wils
D.O.P.: Daan Steijnen
Producer: Merle Wils
Online: Big Shots B.V.
Sound Producer: Lodewijk Pöttker
Muziek : Massive Music

martedì 23 settembre 2014

Dancing ad of the day. LYCRA - MOVES YOU

Client: INVISTA™

Product: LYCRA®

Agency: SapientNitro

Creative Director: Justin Barnes

Agency Producer: Stephen Worley

Client Services Director: Mike Falconer

Account Director: Naomi Hirst

Production Company: Independent Films

Director: Philippe André

Producer: Cathy Green

Director of Photography: David Ungaro

Editing: Final Cut

Post-Production and Visual Effects: Glassworks

Music: Nouvelle Vague, “Dance With Me”

Sound production: Wave


Client: INVISTA™

Product: LYCRA®

Agency: SapientNitro

Photographer: Rankin

Creative Director: Justin Barnes

Client Services Director: Mike Falconer

Account Director: Naomi Hirst

Art Buyer: Sophie Hinds

Post-Production: PICS Picture and Imaging Consultants

lunedì 22 settembre 2014

Social ad of the day. Global Be(er) Responsible Day | “Friends Are Waiting” | Budweiser

Next time you go out, be sure to make a plan to get home safely. Your friends are counting on you. Enjoy Budweiser responsibly. #FriendsAreWaiting

Agency: Momentum Worldwide

Sport ad of the day. Major League Baseball - Thanks, Derek

via adfreak

Client: Major League Baseball Agency: BBDO NY Title: Legacy Chief Creative Officer, Worldwide: David Lubars Chief Creative Officer, New York: Greg Hahn Executive Creative Director: Toygar Bazarkaya Creative Director: Dominick Baccollo Creative Director: Alessandro Fruscella CD/Copywriter: Daniel Veltri Group Executive Producer: Julian Katz Producer: Cordelia Kipp Senior Account Director: Bob Estrada Production Company: Greenpoint Pictures, NY Director: Hudson Dusters Director of Photography: Andrew Wheeler Editing House: Rock Paper Scissors, NY Editor: Dan de Winter Colorist: Fergus McCall, The Mill NY Music: JSM

Ad of the day. NEW Thomson advert ‘A film about a smile’ (Bohemian Rhapsody) - Extended Version

via shots:
"Following on from the success of Simon The Ogre, London-based agency BMB and Thomson have teamed up again for another touching spot.
Featuring William Shatner’s hilarious spoken word version of Queen's Bohemian Rhapsody, the ad guarantees a smile this Monday morning and proves that even teddy bears need holidays.
Miles the Bear, the film's protagonist, will be available to purchase across Thomson retail shops from November with a percentage of the money going to the Family Holiday Association."

Check out our new TV advert - Thomson Presents A Film About A Smile #MadeMeSmile

Voiceover by William Shatner
Music - Bohemian Rhapsody

Discover Your Smile here -

Thomson has today unveiled a multi-million pound integrated marketing campaign which brings to life its new customer promise, Discover Your Smile. For the first time, it puts an emotive brand story behind the TUI smile logo with the aim of making it more famous and ensuring Thomson stands further apart from competitors.
The new campaign builds on the success of the award winning ‘Simon the Ogre’, which introduced the premise that a unique Thomson holiday has the power to transform you back to the best version of yourself.
This year, the TV advert tells the story of a well-loved bear called Miles who has been ground down by everyday life and is stuck in a routine. Miles is noticeably missing his smile before he’s whisked off on a Thomson 787 Dreamliner to the Sensatori Resort, Jamaica where gradually his smile is restored by the luxurious surroundings, fine dining and indulgence of a swim up room.
Created by BMB and set to William Shatner’s version of the iconic Bohemian Rhapsody, the sixty second film will debut during ITV’s X Factor on Saturday 20 September, as well as in cinemas across the country from 19 September. A 30 second version will be broadcast throughout September and October before returning to screens at Christmas. Further iterations of the story are due to follow in the New Year.
The film forms part of a major branding building campaign for Thomson to launch ‘Discover Your Smile’ and raise the profile of the TUI smile. It also features outdoor, print, online advertising, video on demand, email marketing, social media and PR. A brand new, fully interactive experience zone has been created to bring to life the campaign online at and will feature the new ads, 90 second Director’s cut and ‘behind the scenes’ films as well as bespoke smile and destination content and content generated through the campaign hashtag #mademesmile.
Jeremy Ellis, Marketing & Digital Director at Thomson, said: “Our new customer promise ‘Discover Your Smile’ emotively sums up what the Thomson brand stands for across everything we do, and is perfectly reflected in our iconic smile logo. We believe that a great experience can bring back the very best version of you, which is ultimately what people want from a holiday.
“The story of Miles the Bear really brings that sentiment to life, powerfully introducing Discover Your Smile and raising the profile of our very own smile. Our exclusive concept hotels like Sensatori, Couples and Family Resorts, state-of-the-art 787 Dreamliners and years of expertise and friendly service provide genuine reasons to believe and demonstrate that Thomson really is the brand to help customers discover their smiles.”
Trevor Beattie, founding partner of BMB said: “We think Miles the Bear is going to be a star. One-eyed and raggedy he maybe, but he’s out to steal your heart. We’d all like to be the best version of ourselves, and Miles & Thomson show how easily it can be done. Miles won’t be the only one to discover his smile. And if William Shatner’s version of Bohemian Rhapsody doesn’t put a smile on your face, nothing will. Follow the bear, book the holiday!”
Miles the Bear will be available to purchase across Thomson retail shops from November, with a percentage of proceeds going to the Family Holiday Association.
The previous film, Simon The Ogre, won the Silver Film Lions at Cannes 2014