sabato 31 maggio 2014

Funny ad of the day. The World's Least Important CEO


Meet Ben Kaufman, founder of Quirky, also known as the world's LEAST important CEO. At Quirky, our products are invented by real people who submit ideas to our website. Whether our CEO makes it or not, Quirky will continue to invent incredible new things.
via adweek.com

Ad of the day. Motorola - Meet Moto E



Client: Motorola
Agency: Droga5
Executive Creative Director: Neil Heymann
Art Director: Andrew Wilcox
Copywriter: Mike Felix
Executive Producer: Matt Nowack
Production: 1stAveMachine
Director: Tomi Dieguez
Editor: Bill Saunders
Color Grade: Seth Ricart
Audio Postproduction: Heard City
Music Composition: Q Department


Sentimental ad of the day. Electrolux - The best present

via agencyspy

A daughter is moving away from home. The empty nest effect is already taking her mom's heart. And the best present ever: a big surprise during a flight on Mother's Day.
AGENCY: F/Nazca Saatchi & Saatchi
CLIENT: Electrolux
PRODUCT: Electrolux
TITLE: Best Mother’s Day present
EXECUTIVE CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima
CREATIVE DIRECTOR: Theo Rocha | Pedro Prado
COPYWRITER: André Brandão | Isaac Serruya
ART DIRECTOR: Marcelo Ribeiro
ACCOUNT SUPERVISOR: Marcello Penna | Marco Piza | Gabriela Marques | Luiza Gauss
PLANNERS: José Porto | André Foresti | Marcelo Bazan | Flávia Nogueira
MEDIAS: Fábio Freitas | Adriana Roza | Luana GallizziFernando Froio
AGENCY PRODUCER: Victor Alloza  | Renato Chabuh  | Gisele Campos  | Maira Massullo  |Rafael Paes
PRODUCTION COMPANY: Big Bonsai
DIRECTOR: Adriana Yanez
DIRECTOR OF PHOTOGRAPHY: Bruno Tiezzi
EXECUTIVE PRODUCTION: Big Bonsai
EDITOR: Juliana Munhoz
SOUND PRODUCTION: Ganzah
PROJECT DIRECTOR: Aline Veríssimo
PROJECT MANAGER: Beatriz Agnelli
CONTENT MANAGER: Rogério Soares
TECHNOLOGY DIRECTOR: Jefferson Russo
PROGRAMER: Ariadne Gomes
CONTENT PRODUCTION: Remix
CLIENTE SUPERVISOR: Sandra Montes | Juliane Mussarelli | Marcella Areal



giovedì 29 maggio 2014

Infamous ad of the day. The Sleeping Drunks Billboard.


Japan is one of the hardest working countries in the world. So, at the end of the week, Japanese salary men and women let their hair down with very surprising consequences: Drunk Sleeping. 

By the end of a Friday and Saturday night you can find thousands of people sleeping on the streets. In Tokyo, this is considered normal behavior, so we decided to address the issue.

The idea: Turn Sleeping Drunks into human billboards against excessive drinking. Armed with white duck tape, printed headlines, logos and a call to action, we turned every sleeping drunk into an anti-drinking billboard.

With very little budget (duck tape and several printed cardboards), we hijacked some of the most advertising-crowded streets in Tokyo.

As honor is paramount in Japanese society, we shamed people into drinking moderately or risk becoming our next Sleeping Drunk Billboard.


Client: Yaocho
Agency: Ogilvy & Mather, Japan
Chief Creative Officer: Ajab Samrai
Creative Directors: Yasuhito ImaiFederico Garcia
Copywriter: Federico Garcia
Art Director: Junkichi Tatsuki
Production Company: Babel Label
Director: Kentaro Shima


Sexist ad of the day. LG - Mom Confessions





Client: LG
Agency: Hill Holliday, Boston
Chief Creative Officer: Lance Jensen
Executive Creative Director: Joe Fallon
Creative Director: Mary Rich
Associate Creative Director:
Copywriters: Joe Fallon / Justin Galvin / Ben Huser / Scott Noble
Art Director: Mary Rich
Designer: Marcio Lima
Content Editor: Amanda Roberts
Agency Producer: Paul Shannon, Katelyn Kennedy
Account Team: Kerry Benson, Scott Adler, Lizzy Jenkins
Project Manager: Kaitlyn Blanchette
Planner: Baysie Wightman
Social Media Director: Mike Proulx
Social Media Strategist: Kelsey Graham


Social ad of the day. Unbreakable Hope - GRAACC/Ara Vartanian

via lbbonline.com
Unbreakable Hope - GRAACC/Ara Vartanian from Agencia Africa on Vimeo.
Credits
Title:                                       Unbreakable Hope
Client:                                    GRAACC – Children’s Cancer Hospital/ Ara Vartanian
Agency:                              Africa
Executive Creative Director: Sergio Gordilho
Projects Creative Director:    Evandro Soares
Creative Directors:                 Sergio Gordilho / Paulo Coelho / Aricio Fortes
Art Directors:                      Rafael Gil / Paulo Coelho
Copywriter:                            Guigo Oliva / Aricio Fortes
Project Creative:                    Evandro Soares
Project Producer:                   Mauricio Gessulli
Diamond Producer:               Brilho Infinito
Client Services Team:           Marcio Santoro/  Evandro Soares / Heloisa Pupim / Mauricio Gessulli / Fabiana Ganut
Planning:                            Ana Paula Cortat                                   
Media:                                Luiz Fernando Vieira/ Evandro Soares / Mauricio Gessulli
Print Production:                    Carla Lustosa / Edson Harada
Photographer:                        Mauricio Nahas
TV Producers:                        Rodrigo Ferrari / Leonardo Damasceno
Production Company:            Notorious Films
Director:                             Mauricio Nahas
DOP:                                  Ted Carioba / Neko Freitas
Editing and Post Production: Raphael Enes
Sound Design:                       Satelite Audio
Client approval:
GRAACC:                              Dr. Sergio Petrili / Amanda Kartanas / Fabiola Polacchini Carrillo
ARA VARTANIAN:                Ara Vartanian / Debora Gentil / Fernanda Cheniaux / Stephanie Fischer
- See more at: http://lbbonline.com/news/how-africa-turned-hair-into-hope-and-diamonds/#sthash.Ir7myEum.dpuf

mercoledì 28 maggio 2014

Social media stunt of the day. GLAMOUR SALES | DOGGY SALES CASE STUDY


http://www.fredfarid.com/
http://twitter.com/fredfaridgroup


Project of the day. A First Drive - Google Self-Driving Car

via MAA

Fully autonomous driving has always been the goal of our project, because we think this could improve road safety and help lots of people who can't drive. 

We're now developing prototypes of vehicles that have been designed from the ground up to drive themselves—just push a button and they'll take you where you want to go! We'll use these vehicles to test our software and learn what it will really take to bring this technology into the world. 

Watch volunteers take a ride in Mountain View, California. Then read more at: http://goo.gl/qDUtgq


Mathematical ad of the day. Professor Stephen Hawking on England at the World Cup and how to score the perfect penalty

via brandrepublic.com

Step aside Hansen, Lineker and Ferdinand. This World Cup Paddy Power has teamed up the legendary theoretical physicist Professor Stephen Hawking. Here he presents his findings on the optimal conditions for England success and how to score the perfect penalty.


Social ad of the day. Transport for London - Meet the Mates

via adfreak

Watch our new ad about driving.

Visit our website for driving information and tips.
http://www.tfl.gov.uk/roadsafety

Discover exclusive clips on Vine.
http://www.vine.co/tfl

Watch the making of - behind the scenes video.
http://www.youtu.be/f2wmU8XKII0


Spanish ad of the day. Magistral - Hospital

via bestadsontv.com

"Seguinos en Facebook: http://on.fb.me/1aDScIJ"
  • ClientProcter & Gamble
  • AgencyGrey Argentina
  • CountryArgentina
  • Uploaded22 May, 2014

  • Director Andrés Salmoyraghi
    Director julieta garcía casalia
  • Executive Creative Director Diego Medvedocky
    Creative Director Hernan Kritzer
    Creative Director Lisandro Cardozo
  • Production company Rebolucion
    Account Director Jorge Villar
    Account Director Florencia Pereyra
  • Account team Giselle Ezeiza
    Account team Nazarena Longo
    Agency Producer: Juan Carlos Barrios / Julian Sanchez
    Executive Producer: Patricio Alvarez Casado / Ezequiel Ortiz
Producer: Chino Fernandez
Post-production company: Uda Post
Music Company: Papa Music


Smart campaign of the day. The Entlebuch Message


Entlebuch is Switzerland's first official UNESCO biosphere. Their sustainable way of living ensures the beauty of the Entlebuch valley - in 50 years, 500 years, even 500.000 years. That is reasons enough for the people in Entlebuch to invite tourists that might need a little longer to visit: extra-terrestrials.
With The Entlebuch Message - A 24 hours long invitation to visitors from outer space. Broadcasted by one of Europe's biggest radio telescopes. The message combined original Swiss yodel singing, alphorn music, regional smells and sounds plus a reading of the entire Entlebuch chronicle.

BBDO DusseldorfCreative Managing Director/s: Sebastian HardieckKristoffer HeilemannDarren Richardson 
CCO: Wolfgang Schneider 
ECD: Carsten Bolk 
Art Director: Fabian PenselTatjana Genin 
Copywriter: Ramón Scheffer 
Group Account Director: Sonja Struss 
Junior Account Manager: Franziska Nessel 
Head of TV: Steffen Gentis 
Production Company: CraftWork
Post-Production Company: nhb studios Düsseldorf GmbH
Producer: Kathrin Rybaczyk 
Music/Sound Design: MassiveMusic Amsterdam | Joep Beving, Mr. Zee, Auxiliary the Masterfader
Audio Production House : nhb studios Düsseldorf GmbH
Sound Engineer: Aleksander Rynkowski, André Sudradjat 
DOP: Marius Sytwala (SytwalaTV), Kevin Krefta (CraftWork) 
Edit: Till Markull, Alexander Link  
Visual Effects: Christian WallmeierMarkus PchalekRalf HietelBenjamin JürgensJohannes MüllerGregory ChalenkoCarla Cecilie Lind-Valdan
Animation: Timo Wilke 

Animation of the day. Motionpoems - 'Working Order'

via agencyspy
Motionpoems - 'Working Order' from Gentleman Scholar on Vimeo.
Client: Motionpoems
Executive Producers: Todd Boss, Egg Creative, Jennifer David
Production: Gentleman Scholar
Creative Directors: Will CampbellWill Johnson
Executive Producer: Lindsay Bodanza
Head of Production: Rachel Kaminek
Art Directors, Lead Designers: Jordan LyleJP Rooney
Producer: Nikki Maniolas
3D Animators: Tim HaywardBen GrangereauRyan Kirkwood
2D Animators, Designers: Sang ShinPeter LeeHeather AquinoCalvin Prieto
Poem: “Working Order” by Dora Malech
Score: Singing Serpent Music
Sound Design: Eleven Sound
Mixer: Ben Freer
Casting: Sound Lounge
Director: Carrie Faverty
Voice Over: Anthoula Katsimatides