venerdì 9 maggio 2014

Sexy social ad of the day. The Most Important "Sexy" Model Video Ever

New York City fashion models came prepared to shoot a sexy commercial. Then we asked them to do the impossible...

To Learn More:

Client: Save The Children
Title: "The Most Important 'Sexy' Model Video Ever"
Air Date: 5/6/14
Creative Director (Save the Children): Michael Amaditz
Manager of Video Production (Save the Children): Suzanne Klaucke
Production Company: Big Block Live
Directors: Josh + Vince
Managing Director: Kenny Solomon
Executive Producer: Mary Crosse
Producer: Corwin Carroll
Director of Photography: Joe Victorine
Editor: Alex Amoling
Colorist: Tristan Kneschke, Exit Editorial
Sound Design: Joel Raebe, Lichen Lion

Branded Content of the day. Cadillac Presents A #Promise2Rose by Spike Lee

When Teddy Bridgewater was in the 3rd grade he promised his mother, Rose, he'd get her a Pink Cadillac Escalade when he became a professional football player. After a lot of tears and hard work, Teddy made good on his promise. Watch their story in a new documentary directed by Spike Lee. 

Learn more about the 2015 Cadillac Escalade:

Read Alpha Mom's account of the big reveal here in "Dreams Do Come True":

Read Teddy's "Man-to-Man" Q&A with sports author Mark St. Amant from The Good Men Project:

To connect with other Cadillac fans, visit or follow @Cadillac on Twitter.

To view other Cadillac videos like this, visit or subscribe to:

Client: Cadillac
Agencies: Rogue, Boston, and Spike DDB, Brooklyn
Chief Creative Officer: Lance Jensen
EVP, Executive Creative Director -Copy: Dave Banta
SVP, Group Creative Director-Art: Kevin Daley
VP Associate Creative Director- Art: Khari Streeter
VP Creative Director-Copy: Lawson Clarke
CEO & Chief Creative Officer (Spike DDB): Spike Lee (Spike DDB)
Executive Creative Director (Spike DDB): Dabo Che (Spike DDB)
Creative Director- Digital: Matthew Zelley
Account Team: Megan Wiggin, Clifford Stevens, Emily Shahady, Kristen Selasky, Riyhana Bey (Spike DDB) Geneika Lewis (Spike DDB) Kaitlyn Sherman (Spike DDB) Chad McLean (Spike DDB)
Project Management: Paul Pantzer, Christy Costello
Planner: Anne Feighan
Executive Producer: Andrew Barnett
Content and Social Media: John Dukakis, Jamie Scheu, Lora Stock
Operations Manager & Assistant Producer: Robyn Ross
Dir. Of Operations & Integrated Production: Lizzie Haberman (Spike DDB)
Production Company: 40 Acres and a Mule Filmworks
Executive Producer: Alex Wright
Director: Spike Lee
Director of Photography: Daniel Patterson
Makeup: JoJo Rogriguez
Stylist: Jessica Thornhill
Edit House: Lost Planet
Editors: Jacks Genega, Ben Rodriguez
Producer: Krystn Wagenberg, Kate McCormick
GFX Supervisor: Reginald William Butler
Music House: Amber Music & Hifi
Creative Director: Paul Robb (HiFi)
Music Producer: Michelle Curren (Amber), Mike Perri (Amber), Jack Bradley (HiFi)
Music Composer: Robert DiPietro (HiFi)

Travel ad of the day. Airbnb - Views

Pereira & O'Dell

Cool stuff of the day. The Heather Project


The Heather Project, created by renowned photographer Christopher Wahl, is a detailed portrait of Principal Dancer Heather Ogden. Click on the link below to see the stunning project where each stunning photograph comes to life, revealing a different aspect of Heather's daily routine. The Heather Project is an intimate study of a dancer's dedication to her craft.

"An extension of my still portrait work, The Heather Project is a photographer's view of the moving image, as if to point the camera but not press the button." Christopher Wahl

Music video of the day. Pandreas: Beluga

Pandreas: Beluga on
A Mind-Bending Whale Quest from Director Jonathan Turner
After creating a shapeshifting digital vortex for Glasser’s Interiors album, New York artist Jonathan Turner conjures a wave of metallic orcas in his video for “Beluga” by the young Norwegian producer Pandreas. “Before I had heard the track I was thinking about Norway; ice-carved landscapes, mysterious island chains and Ingmar Bergman,” says Turner of the serendipitous inspiration. “I wondered about how that relates to electronic music and I thought about the electrically charged fractal landscapes of Hiroshi Sugimoto.” Fate or coincidence, the elegiac cut from the Bergen-based Pandreas was further brought to CGI life when Turner, a member of multimedia art collective Yemenwed and a professor at Parsons School of Design, stumbled across the Invanpah Solar Electric Generating Station in the Mojave desert. “It seemed this really alien juxtaposition,” says the director, who has previously collaborated on art and fashion films with the likes of Tauba Auerbach and Hood By Air. “It was entrancing and beautiful, but also a very radical transformation of the environment.”
Beluga EP by Pandreas is out now via Sellout! Music

Smart social ad of the day. War Child "Surrogaid"

War Child "Surrogaid" from john st. on Vimeo.
Agency: john st.
Executive Creative Director: Stephen JurisicAngus Tucker
Art Director: Marie Richer
Copywriter: Jamie Umpherson
Producer: Cas Binnington
Account Service: Laura Rodriguez
Strategic Planning: Laura Robbins

Production: OPC
Director: FamilyStyle (Jono Hunter)
Executive Producers: Harland WeissDonovan BodenLiz Dussault
Producer: Isil Gilderdale
DP: Brett Van Dyke
Art Director: Brad Wilson

Digital Production: Jam3
Creative Director: Adrian Belina
Executive Producer: Graham Budd
Producer: Greg Benedetto
Designer: Vinicius Araujo
Director of Creative Technology: Mikko Haapoja
Tech Lead: Aaron Morris
Developer: Elliot Kwan
Developer: Alvaro Lemus

Offline House: School Editing
Editor: Mark Morton
Assistant Editor: Lauren Piche
Transfer: Alter Ego
Colourist: Conor Fisher

Online House: Fort York VFX
Executive Producers: Erin Kuttner & Amanda Lariviere
Online Artists: Ernie MordakAndrew Rolfe
Online Assistant: Jason Pereira
Audio House: Apollo Studios
Post-Audio Producers: Tom HutchBenedicte Leclere
Music Producers: Yan Dal SantoDaenen Bramberger
Composer/Engineer: Harry Knazan
Composer/Sound Designer: Armen Bazarian

Social ad of the day. The Welcome - United Nations Free & Equal

The United Nations Free & Equal campaign presents the first-ever Bollywood music video for gay rights, featuring Bollywood star and Miss India winner Celina Jaitly. Share if you believe everyone should be welcomed into their family's hearts, regardless of their sexual orientation.
Advertiser: UNFE
Title: The Welcome
Director: Raylin, Perfect 10 Films
Choreography: Longie
Director of Photography: Sanjay Gupta
Published: April 2014

Tribute of the day. The Title Design of Saul Bass - from Ian Albinson /

The Title Design of Saul Bass from Ian Albinson on Vimeo.
Saul Bass: A Life in Film & Design, by Jennifer Bass and Pat Kirkham, is available on Amazon.
"To celebrate the release of the long-awaited book "Saul Bass: A Life in Film & Design", I put together a brief visual history of some of Saul Bass's most celebrated work.
Editor: Ian Albinson (
"Saul Bass: A Life In Film & Design" by Jennifer Bass and Pat Kirkham
(Available on Amazon -
Related: A Brief History of Title Design (
Music: Greg Fonkmaster B "Fonkmaster's Interlude"
Full film listing:
Carmen Jones (1954)
The Big Knife (1955)
The Seven Year Itch (1955)
The Man with the Golden Arm (1955)
Around the World in Eighty Days (1956)
Vertigo (1958)
Anatomy of a Murder (1959)
North by Northwest (1959)
Spartacus (1960)
Psycho (1960)
Ocean’s Eleven (1960)
West Side Story (1961)
Walk on the Wild Side (1962)
Nine Hours to Rama (1963)
It’s a Mad Mad Mad Mad World (1963)
Bunny Lake is Missing (1965)
Seconds (1966)
Not with My Wife, You Don't! (1966)
Grand Prix (1966)
That’s Entertainment, Part II (1976)
The War of the Roses (1989)
Goodfellas (1990)
Cape Fear (1991)
The Age of Innocence (1993)
Casino (1995)"

giovedì 8 maggio 2014

UK ad of the day. Wall's - United Nations


Creative Agency: adam&eveDDB
ECDL Simon Learman
Creative Director: Mike Crowe / Rob Messeter
Account Director: Amelia Blashill
Account Manager: Richard Bloom
TV Producer: Lucinda Ker
Film Production: Passion RAW
Director: Owen Trevor
Producer: Giles Skillicorn
Executive Producer: Dan Scott-Croxford
Photography: Marcus Domleo
1st AC / Focus Puller: Davel Litchfield
Production Design: Sarah Jenneson
Stylist: Jemima Penny
Hair Design: Eve Coles
Editor: Ryan Boucher @ Marshall Street Editors
Colourist: Matt Turner

Simply beautiful idea of the day. CNA - Speaking Exchange

FCB Brasil and the CNA language school network are launching the Speaking Exchange project, which connects CNA students in Brazil with Americans living in retirement homes. This meeting is carried out via an exclusive digital tool that uses video chat technology to bring the students face to face with Americans.
Client: CNA
Project: "Speaking Exchange"
Agency: FCB Brazil
Executive Creative Directors: Joanna Monteiro, Max Geraldo
Digital Creative Director: Pedro Gravena
Creative: Vinícius Fernandes, Bruno Mazzotti, Daniel Alves, Mauricio Bina
Creative Technologist: Márcio Bueno
Digital Production:
Project: Lia D'Amico
Technology: Gerson Lupatini, Caio Mello
Account: Mauro Silveira, Alec Cocchiaro, Pedro Führer, Thiago Figueiredo
Planners: Raphael Barreto, Lia Bertoni, Pedro Schneider
Media: Alexandre Ugadin, Tiago Santos, Fábio Tachibana, Sandra Carvalho, Fábio Menezes
RTV: Vivi Guedes, Ana Flávia de Lucca, André Fonseca
Production Company: Hungry Man
Director: Ricardo Mehedff
Co-direction: Fábio Pinheiro
Photographers: Fernando Young (Brazil), Grant Weiss (Chicago)
Production Company: Hungry Man
Account Production: Mariana Marinho
Editor: Rodrigo Resende
Managing Partner: Alex Mehedff
Executive Production: Alex Mehedff, Rodrigo Castelo
Postproduction: Hungry Man; Psycho
Postproduction Supervisor: Rodrigo Oliveira
Sound Producer: Timbre
Client Supervisors: Luciana Fortuna, Nicadan Galvão, Diego Marmo, Ricardo Martins

Smart campaign of the day. Laut Gegen Nazis "Like-Attack" (EN)

via adfreak

We confronted a nazi-party with its greatest fear by infiltrateing their facebook site with foreigners. 

Jung Von Matt/Elbe
(Chief Creative Officer:)
Tobias Grimm
Doerte Spengler-Ahrens

(Creative Director:)
Hans-Peter Sporer
Henning Robert

(Art Director:)
Thimon Machatzke
Canhur Aktuglu

Luitgard Hagl

(Agency Producer:)
Dennis Wendt

(Sound Designer:)
Steven Hofmann

(Digital Artist/ Multimedia:)
Joscha Kadegge

Anna Liem

mercoledì 7 maggio 2014

Sexy video of the day. Les Fleurs by Saam Farahmand

Les Fleurs on
Director Saam Farahmand Heats Up the Body Hair Debate in the First of Our Weekly #DefineBeauty Series
“One of the things I appreciate most about female beauty is what’s commonly appreciated the least,” says Saam Farahmand of his ode to body hair that launches NOWNESS’ new five-part series #DefineBeauty. “I wanted to find something about women that was almost unanimously disliked.” The transformation of the female form from hairless ideal to glorious natural state is set to the rousing score of Minnie Riperton’s “Les Fleurs.” “There was something so affecting about Minnie Riperton’s ability to breathe her gender—she speaks to female sexuality in a way that seems to exclude male consideration,” says the London-based filmmaker, known for his collaborations with The xx, Soulwax and Alexander McQueen. “It was important to immerse the viewer in the female form, an overwhelming landscape where the smallest shifts are amplified,” he adds, inspired by iconic nudes of Madonna by American photographer Lee Friedlander taken in 1979, the year he was born. The topic coincidentally reverberated across social media throughout the duration of the film’s development, from Madonna’s untamed underarms to Canadian artist Petra Collins’ bikini-line censorship by Instagram. “I need to be clear that this film is in no way reactionary,” says Farahmand. “It’s possible the subject resonates as people are always looking for a way to distinguish themselves from commonalities. If there is a genuine renaissance of female body hair in London, New York or Berlin, then like the modern man’s neo-beard, it will be abandoned when the first tufts start creeping out of glamour models’ armpits on reality TV shows.”
The next #DefineBeauty film premieres Tuesday May 13.

Animal Spot of the day. Trident "The Chew Life"

Trident "The Chew Life" from Groove Guild on Vimeo.
Agency: Johannes Leonardo

Vine inspired ad of the day. Turkish Airlines Euroleague Epic Pool Dunk

via adfreak

Funny ad of the day. Vodafone - Spotify


Art director: Al Brown
Copywriter: Algy Sharman
Creative Director: Mick Mahoney
Clients: Daryl Fielding and Fiona Mayo
Planner: Kate Nettleton
Business Director: Duncan McRobb 
Board Account Director: Ahmad Salim
Production Company: Somesuch & Co
Director: Kim Gehrig
Agency producer: Jody Allison
Production Company producer: James Waters

lunedì 5 maggio 2014

Ads of the week. John Lewis - Vodafone - Lucozade - Lego Star Wars - Danone Actimel - ANC - DPA - Burger King - Call Of Duty - ESPN - spotabuse - Tosando - Avene

John Lewis 150th Anniversary - 2014 Advert - #JL150
via MAA

Vodafone Red 4G Sky Sports

via MAA

Lucozade - On Top

Creative Agency: Grey London
Creative Director: Darren Wright
Creative: Alexis Down / Jamie Starbuck
TV Producer: Guy Rolfe
Film Production: Moxie Pictures
Director: Keith McCarthy
Producer: Claire Jones / Charlotte Woodhead
Photography: Christopher Sabogal
Editor: Tim Hardy @ Stitch
Post Production: MPC

LEGO® Star Wars™ Microfighters - The whole force in small size

via adfreak

Danone Actimel "The Big Day"

Danone Actimel "The Big Day" directed by Ivan Grbovic for Wanda Productions, France.

ANC Robocop
4th ANC Robocop from Circulo Creativo on Vimeo.

Agency: Conill

DPA muttbombing Festivals 1st DPA muttbombing Festivals KO (Converted) from Circulo Creativo on Vimeo.

Agency: Dieste

Burger King | Subservient Chicken Redemption: The Other Side of the Road

Agency: David

Call of Duty® + VICE - Superpower For Hire

via agencyspy

Official Call of Duty®: Advanced Warfare Reveal Trailer - Starring Kevin Spacey

ESPN World Cup 2014 Commercial - Global Issues

via adfreakWieden + Kennedy in New York

Suspect Animal Abuse? Dial 9-1-1 (PSA)

via agencyspy
Agency: Serve Marketing

Tosando Music - Piano / Dad


Social ad of the day#2. The Me Inside / Support Trans Awareness

More info here

The me inside is beautiful.
The me inside is worthy.
It's time the me inside became the me outside.

If you, or someone you know, is struggling to
let the me inside out, let them know they're not alone.

"The Woman Inside" TV
Creative Director: Robin Heisey/Jeff Hilts
Art Director: Jeff Hilts
Writer: Robin Heisey/Krystle Mullin
Account Director: Cynthia Roach
Agency Producer: Laurie Maxwell/Joan Digba
Production Company:  Steam Films
Executive Producer:  Krista Marshall
Line Producer:  Paul Matthews
Director: Stuart McIntyre
DOP:  Barry Parrell
Editing House:  Saints
Editor:  Ross Birchall
Transfer: Alter Ego
Music House: RMW Music Toronto
Track Director: Ted Rosnick
"The Man Inside" TV
Creative Director: Robin Heisey/Jeff Hilts
Art Director: Jeff Hilts
Writer: Robin Heisey/Krystle Mullin
Account Director: Cynthia Roach
Agency Producer: Laurie Maxwell/Joan Digba
Production Company:  Industry Films
Executive Producer: David Cranor
Line Producer:  Mark Hesselink
Director: Eric Yealland
DOP: Eric Yealland
Editing House: Radar Post
Editor: John Collucci
Transfer: Alter Ego
Colourtist:  Conor Fisher
Music House: RMW Music Toronto
Track Director:  Ted Rosnick
Sound Design:  Kyle Gudmundson
Engineer:  Art Mullin
"The Me Inside" Radio
Creative Director: Robin Heisey/Jeff Hilts
Writer: Krystle Mullin/Robin Heisey
Account Director: Cynthia Roach
Agency Producer: Joan Digba
Production Company: RMW Music Toronto
Track Director: Ted Rosnick
Engineer: Art Mullin
"Female Mask" Print
Creative Director: Robin Heisey/Jeff Hilts
Art Director: Jeff Hilts
Writer: Robin Heisey/Krystle Mullin
Account Director: Cynthia Roach
Agency Producer: Victor Carvalho
Studio Instil Imaging
Photographer:  Philip Rostron
"Male Mask" Print
Creative Director: Robin Heisey/Jeff Hilts
Art Director: Jeff Hilts
Writer: Robin Heisey/Krystle Mullin
Account Director: Cynthia Roach
Agency Producer: Victor Carvalho
Studio Instil Imaging
Photographer: Philip Rostron
- See more at:

Smart idea of the day. Words can be Weapons


Shockingly tragic acts of youth violence are on the rise in China. An even lesser known finding is that in China, childhood verbal abuse has a strong link to adolescent delinquency. 

The Center for Psychological Research, Shenyang and Ogilvy & Mather, Beijing have joined hands to launch a creative campaign that raises Chinese public awareness of the serious and detrimental effects of verbal abuse.


Project Title: "Words can be Weapons"
Client: Center for Psychological Research, Shenyang
Creative Agency: Ogilvy & Mather, Beijing
Creative Directors: Graham Fink, Juggi Ramakrishnan, Wilson Chow, Doug Schiff, Xingsheng Qi
Designers: Yong Xie, Xingsheng Qi, Soonguan Poh
Copywriters: GuiLin Bo, Chuyu Li, Juggi Ramakrishnan, Wilson Chow
Art Directors: Xingsheng Qi, Xiaodong Xiao, Lei Fu, Kaixin Li, Yong Xie, Fei Wang
Video Editor: Morris Ku
Creative Technologist: Eric Wu
Innovative Digital Planners/producers: Rita Yang, Quetina Yang
Web Designer: Jason Wee, Didi Shao, Sisi Xing
Film Producer: Jing Li
Social Media Leads: Jeremy Webb, Bob Wang
Content and KOL Manager: Ben Xu
Platform Technical Support: Frank Chen
Outdoor Production Supervisor: Jinfeng Ding
3D Designers: Yu Guo, Xing Wan, Tongxue Wang, Wanqiu Lin
Animation Designer: Zheng Sun
Software Motion Designer: Lei Zhang
Music: Massive Music, Kaiser Sound Studio, Shanghai

Tech ad of the day. NIVEA Protege - an ad that doubles as a device for keeping track of children

Watch the video here
FCB Brazil

Idea of the day. Meet "ELO", a special teddy bear from Amaral Carvalho Hospital in Brazil (english version)

Advertising Agency: DM9Rio, Brazil
Creative: Álavaro Rodrigues
Creative Directors: Álvaro RodriguesDiogo Mello
Art Director: Guilherme Cunha
Copywriter: Otto Pajunk
Account Services: Renato Fachim
Project Manager: Monique Lima
Technology: 3bits
Image Production: Trator Filmes
Film Director: Will Mazzola
Sound Production: Sonido
Partner: FOM
Approved by/Client: Antonio Luis Navarro


Social ad of the day. The Drinkable Book - Water is Life

The Drinkable Book is a life saving tool that filters water and teaches proper sanitation & hygiene to those in the developing world. 

Each book is printed on technologically advanced filter paper, capable of killing deadly waterborne diseases. Each page is coated with silver nanoparticles, whose ions actively kill diseases like cholera, typhoid and E. coli. 

Once water is passed through the filter, bacteria count is reduced by over 99.99%, making the filtered water comparable to tap water in the United States of America.

This filter paper will revolutionize water purification. It costs only pennies to produce, making it by far the cheapest option on the market. Each filter is capable of giving someone up to 30 days worth of clean water, and each book is capable of providing someone with clean water for up to 4 years.

DDB New York

Outdoor of the day. UTEC - Air purifying billboard / Panel que purifica el aire

UTEC está construyendo un nuevo campus universitario en Barranco. Con el objetivo de contrarrestar los efectos negativos de la obra (riesgo de que obreros y residentes contraigan graves enfermedades) e inspirar al público a buscar soluciones prácticas a problemas del mundo a través de la ingeniería, UTEC, de la mano de la agencia de publicidad Mayo Draft FCB, instaló en la obra el primer panel publicitario que purifica el aire como lo harían más de 1200 árboles.

UTEC, seguiremos cambiando el mundo a través de la ingeniería.

Client: UTEC
Managing Directors: Carlos Heeren, Jessica Rúas
Marketing Supervisor: Denise Dianderas

Agency: FCB Mayo
Chief Creative Officer: Humberto Polar
Creative Director: Juan Donalisio
Copywriters: Rafael García, Renato Farfán
Art Director: Keni Mezarina
Account Director: Valeria Malone Lo Presti
Production Team: Geoffrey Yahya, Juan Pablo Ezeta, Rodrigo Tovar

Media: BPN/Media Connection
General Manager: Gloria Herrera
Media Planners: Rafael Gutiérrez, Jessica Arizmendi

Plan B (Case Study Video)
Design Director: Kurt Gastulo
Editor: Alex Ocaña

La Sonora
Audio Producers: Alonso Del Carpio, Willy Wong

All Awards (Case consultant)
Senior Consultant: Juan Christmann

Their previous work - UTEC - Potable Water Generator

Eco ad of the day. Greenpeace - NewBees

via MAA

NewBees -- The future is already here

If we carry on with chemically intensive agriculture model, it is quite possible that we may affect our pollinating insects to such a degree that we reach a global "pollination crisis".
This is the imaginary future we do not want. This future where bees and the biodiversity they help maintain, have finally fallen victim to chemically intensive industrial agriculture.

So, here is the question: should we create a new world or save our own?

Take action to save the bees and agriculture as part of Greenpeace's international "Save The Bees" campaign.

Sign the SaveTheBees petition today :