Hated. Not Ignored.
When truth is spilled out on breakfast tables, every morning, unabashedly asking uncomfortable questions and raising a voice loud enough to be inappropriate for breakfast conversation, it does become unpalatable for a few.
And a newspaper that believes in filling its pages with nothing but this stark naked truth, chooses to embrace the hatred that follows, almost with gratitude. Because if being hated by a few means change, it is better than being loved by everyone.
As Mumbai Mirror would rather be effective than comfortable.
Credits:
Creative agency- Taproot India
Production house- Ram Deo Productions
Creative Director- Abhinay Deo
The previous commercial - Gold Lion in Film Craft for Directing 2012. More info here
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