Idea of the day. Mercedes-Benz TV: Defying Death Valley

What happens when Hollywood stars Diane Kruger and Joshua Jackson are trying to survive in the desert only by the water produced by their F-CELL car?
Driving the fuel cell technology on a daily basis in Hollywood, the film stars Diane Kruger and Joshua Jackson have become enthusiastic about the potential that the fuel cell technology offers. The film explains the advantages of the F-CELL technology on a trip in California's Death Valley, one of the hottest and driest places on earth.

B-Class F-CELL: CO2 emission (combined): 0g/km; Fuel consumption 0.97 kg H2/100 km; Efficiency class: A+.*

*The data do not relate to a specific vehicle and are not part of the specification, but are merely for the purpose of comparing different vehicle types. The figures are provided in accordance with the German regulation "PKW EnVKV" and apply to the German market only.

Agency: Jung von Matt Brand: Mercedes Geo: Europe, Germany Advertising Agency: Jung von Matt / Alster Werbeagentur GmbH, Germany Managing Directors: Thimoteus Wagner, Goetz Ulmer Creative Director: Jonas Keller Art Director: Andreas Wagner Text: Luca Rescheleit, Justin Salice-Stephan, Fabian Frese Idea/Concept: Andreas Wagner, Luca Rescheleit Account: Peter Ströh, Sonja Stockmann, Ann-Kathrin Geertz, Desiree Schelinski Agency producer: Christoph Köhler Film Production: Markenfilm Crossing GmbH Director: Holger Jaquet Camera: Holger Jaquet Post Production / Production: Markenfilm Crossing GmbH Producer: Christine Marie Gardeweg Editors: Steven Wilhelm, Alexander Krämer-Göbel Sound design: Steven Schwalbe, Steve Patuta / Whitehorse Music The Ambient Advert titled Defying Death Valley was done by Jung Von Matt/alster advertising agency for product: MERCEDES-BENZ F-CELL (brand: Mercedes-Benz) in Germany. It was released in the Feb 2014.

The previous work by Jung Von Matt for Mercedes