giovedì 27 febbraio 2014

Digital stuff of the day. Polar Cell Phone Nullifier


Brand: Ambev - Polar Beer
Title: Polar Cell Phone Nullifier

Description:
There's nothing more annoying than going to a bar with your friends and watching as they can't take their eyes off their smart phones. This is why Polar beer, a beverage best enjoyed ice-cold and only sold exclusively in a single Brazilian state, created the definitive solution to this worldwide problem. The Polar Cell Phone Nullifier. A cooler that blocks 3G, 4G, Wi-Fi and GSM signals to any device within a 1.5 meter radius. 
When people ordered a bottle of Polar, the waiter would bring it inside the Nullifier and explain the idea. That way, everybody at the table was directly impacted in a fun and surprising way. And once again, they would be able to interact more with their friends and less with gadgets.

Advertising Agency: Paim Comunicação, Porto Alegre - Brazil
Creative Director(s): Rodrigo Pinto, Carlos Thunm
Copywriter(s): Márcio Blank, Rodrigo Rocha
Art Director: José Pedro Bortolini
Head of Digital: Willian Zanette
Social Media Manager: Pedro Migotto
Agency Producer(s): Ana Paula Luce, Juliana de Barros Lima, Lucas Holderbaum
Graphic Design: José Pedro Bortolini
Art Buyer: Marta Mendonça, Alexandro Souza, Daniela Pertille
Account Maneger(s): Daniela Flores, Mariana Balestra
Media Buyer(s): Claudia Mello, Patricia Angeletti
Account Planning: Eduardo Flores, Henrique Scholz

Technical Producer(s): Álvaro Heller, Diogo Thum de Oliveira
Photographer: Complex Studio Image
Production Company: SQMA Film Delivery
Film Director: Guilherme Petry
Music& Sound: Batuque Música

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