venerdì 10 gennaio 2014

Ad of the day. Use in Moderation: The Guardian and Observer Weekend™

via adweek.com. Follow-up of this

"Click here: http://t.gu.com/sqIIw to win great prizes. Watch the video and prove you were paying attention by answering today's question.

The Guardian and Observer are now even bigger and better, with Do Something, the new monthly magazine to inspire you in 2014 and Observer Tech Monthly with all the latest in ideas, science and technology.

Plus with the very best in food, lifestyle and culture, the Guardian and Observer now own even more of your weekend. Just don't try to do it all at once. To see what happens when Ian tries to take on the Guardian and Observer Weekend™ watch our video."

Client: The Guardian
Director of Brand & Engagement: Richard Furness
Product Marketing Manager: Charlotte Emmerson
Newspaper Marketing Manager: Jenny Heeley
Social Media Marketing Manager: Clare Carney
Agency: BBH, London
Deputy Executive Creative Director: David Kolbusz
Creative Director: Wesley Hawes and Gary McCreadie
Art Director: AK Parker
Copywriter: George Brettell                                                 
Producer: Rachel Hough
Assistant Producer: David Lynch
Chief Strategy Officer: Jason Gonsalves
Strategic Business Lead: Zara Mirza
Team Director: Jon Barnes
Team Manager: Fiona Buddery, Jonny Price
Strategy Director: Agathe Guerrier
Strategist: Alana King
Production Company: Biscuit
Director: Jeff Lowe
Executive Producer: Orlando Wood
Producer: Kwok Yau
DoP: Ed Wild
Post Production: Ben Turner - The Mill
Editor/Editing House: Mark Burnett - Ten Three

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