venerdì 25 gennaio 2013

Funny ad of the day. One at Windermere - Don't be beige.


Agency: Giants & Gentlemen
Don't be beige. Why settle for the same house, the same style and the same life as everyone else when you don't have to? One at Windermere lets you choose from a variety of fresh, unique homes in a prime location in South West Edmonton.

www.oneatwindermere.com

Epic ad of the week. Tesco - Borg.

Wieden+Kennedy London 

Music video of the week. Rone - Bye Bye Macadam (Official Video).

Rone - Bye Bye Macadam (Official Video) from The Creators Project on Vimeo.

Rone - Bye Bye Macadam (Official Video)
Director: Dimitri Stankowicz
Producer: InFiné
Out Now - Rone "Tohu Bohu" album on InFine music
ITunes - itunes.apple.com/us/album/tohu-bohu/id563962208
Bleep - bleep.com/release/38895-rone-tohu-bohu
About Rone - rone-music.com/
About InFine - infine-music.com/
The Creators Project is a partnership between Intel and VICE: thecreatorsproject.com/
**

Viral of the week. TNT - A dramatic surprise on an ice-cold day.

Watch the previous viral "Push to add drama".

To launch TNT - a quality series and movies TV channel - in the Netherlands, we made a sequel to the viral hit video "A Dramatic Surprise on a Quiet Square". On a cold winter's day, we placed the famous red button somewhere in a Dutch shopping street. Are you ready? Discover here what happened this time. For more info on TNT visit http://www.tnt-tv.nl/
Agency: Duval Guillaume Modem

Stop motion ad of the week. Starbucks "Mondays Can Be Great".



AMV BBDO London
Art director Phil Holbrook
Copywriter Liam Donnelly
Agency producer Adam Walker
Production Brand New School
Executive creative director Jonathan Notaro
Creative director Sean Dougherty
Executive producer Devin Brook
Producers Samantha Proctor, Julie Shevach
Art director Stephen Kelleher
Designer Leta Sobierjaski
Flame artist Mark French
Sound and music: Machine Head, Los Angeles
Composer Stephen Dewey
Mixed at AMV BBDO by Chris McLean

Vintage ad of the week. A Ron Harris Production: Aerobicise Presented by American Apparel.


Aerobicise was created in 1981 by award-winning fashion photographer, Ron Harris. American Apparel contacted Ron in mid-2012, in hopes of republishing some of his original material. He agreed and we were invited to dig through his personal archives including VHS, laser discs and 35 mm slides relating to the now-classic workout series. The content seen here is our re-edit of Ron's original Aerobicise masterpieces. Enjoy!

See more at: http://americanapparelaerobicise.tumblr.com

Shop styles like the ones worn in Aerobicise at: 
http://atgpprev1.americanapparel.net:8080/subCategory/?subCatId=aerobicise

Aerobicise © Ron Harris

giovedì 24 gennaio 2013

B&W ad of the week#2. Pub Leica M-Monochrom - L'âme d'un Leica.


Via www.saatchi.com 
Leica Store São Paulo Captures the Soul of Photography
São Paulo - The first Leica Store São Paulo film has been created by F/Nazca Saatchi&Saatchi, and presents to the Brazilian market the M-Monochrom, Leica's digital camera that only shoots in black and white.
The film, shot in black and white and narrated in German as an homage to the birthplace of Leica, gives a fleeting glimpse of the lives of a war photojournalist and his lover in 1955.  Told from the POV of the photographer's trusty Leica III, the story follows him to a conflict where his attraction to photographing the frontline proves fatal. His camera meets a similar end, however 58 years later it is reincarnated as the Leica M-Monochrom.
Directed by Vellas from Sentimental Filme, the film's Photography Direction is by André Faccioli.
Although one Leica model has been chosen for the campaign, the concept of the film represents the ethos of the brand itself when claiming "Every Leica has a soul".
According to F/Nazca Saatchi & Saatchi's Creative Director Eduardo Lima, "Every frame of this film was thought to be a photograph. The reinterpretation of the facts through the camera's point of view gives life to an inanimate object, capturing the soul of photography."

All the images were produced in four days of filming and no archive images were used. In the end, the film lives up to the expectation of taking photographs with a Leica: a soulful process that creates a real masterpiece.

Credits:

AGENCY:
 F/Nazca Saatchi & Saatchi
CLIENT
: Leica Store São Paulo
TITLE
: "Soul"
PRODUCT:
 Leica M-Monochrom

CREATIVE DIRECTION:
 Fabio Fernandes | Eduardo Lima

CREATION: Bruno Oppido | Thiago Carvalho | João Linneu
HEAD OF ART
: João Linneu 
RTVC:
 Victor Alloza 

ACCOUNT SUPERVISOR: Marcello Penna | Melanie Zmetek
MEDIA:
 Lica Bueno | Sergio Brotto

PLANNER: José Porto | Rafael Paes

PRODUCTION COMPANY: 
Sentimental Filme

DIRECTOR: Vellas
PHOTOGRAPHY DIRECTOR: André Faccioli
EDITOR: 
Talles Martins
FINISHER: 
Sindicato
SOUND PRODUCER: 
Satélite Áudio
PRODUCER: 
Equipe Satélite
VOICE-OVER: 
Christine Behm


CLIENT APPROVAL: Luiz Marinho

Waiting for the Super Bowl. Sunny Side: 2013 Volkswagen Game Day Video | Pre-Game Release.


This Game Day pre-release video features well-known YouTube celebrities, all of whom could use a little cheering up, singing to "C'mon, Get Happy" with reggae artist Jimmy Cliff.

Join the conversation using #GetHappy. Visit vw.com to download this exclusive track!

Animated ad of the week#2. Heineken, main sponsor of Primavera Sound 2013.

Music by Glass Candy - Digital Versicolor


mercoledì 23 gennaio 2013

Waiting for the Super Bowl. Coke Chase. Wacky Races are back.

Mirage


The race is on! Vote to decide how our commercial ends on Game Day at http://www.CokeChase.com/

More about the ad here



Ad Agency: Wieden&Kennedy

Animated ad of the week. Deezer | Plus rien n'arrête la musique - CRCR - WIZZdesign (QUAD). By McBees.


Réalisation : CRCR
Designs : McBess
Agence : Being (GroupeTBWA\)
Equipe annonceur : Daniel Marhely, Axel Dauchez, Béatrice Tourvieille, Romain Amblard
Création : Thierry Buriez (DC), Julien Chiapolini (DA), Stéphane Sacuto, (DA) Mathieu Camillieri (DA), Riccardo Fregoso (CR), Guillaume Cartigny (DC Web), Sabrina Perez (DA Digital)
Production : Guillaume Faurel, Fabrice Pouvreau, Philippe Mineur (ELSE, GroupeTBWA\) et WIZZ
Achat d’art : Caroline Roesch
Stratégie : Nicolas Chemla
Commerciaux : Alexa Pantanella, Ignacio Chávez Rodríguez, Pauline Baillon
Musique : ‘Wannamama’ (White Arc Dub – Deezer Mix) P Counter Records 2013. Written and produced by Pop Levi Published by Just Isn't Music
Production : WIZZdesign/QUAD
Producteur : Matthieu Poirier
Animation : Paul Lacolley, Nicolas Deghani, Nicolas Pegon, Remi Bastie, Jeremy Pires, Johnatan Djob Nkondo, Xavier Ramonède, Vic Chhun
3D : Compositing Philippe Valette, Johanes Bellarosa. Marion Loudière

Branded content of the week. Facebook Stories: The Dawn Wall.

"Tommy Caldwell's dad introduced him to rock climbing at the age of three and by 16, Tommy was a world champion. For the last five years, Tommy has been attempting to climb a shear 3000-foot rock face that many consider the most difficult free climb ever attempted. How do you stay motivated on such a climb? See how Tommy was able to bring the encouragement of his friends, family and fans along for the ride."


Game ad of the week. The Replacer - Official Call of Duty: Black Ops 2 Video.


Advertising Agency: 72andSunny, USA
Chief Creative Officer: Glenn Cole
Executive Creative Director: Frank Hahn
Creative Director, Copyriter: Josh Fell
Creative Director, Designer: Rey Andrade
Lead Copywriter: Zach Hilder
Copywriter: Matt Spicer
Designer: Will Lindberg
Designer: Nicky Veltman
Director of Film Production: Sam Baerwald
Senior Film Producer: Dan Ruth
Jr. Film Producer: Peter Williams
Director of Business Affairs: Christine Claussen
Business Affairs manager: Jennifer Jahinian
Jr. Business Affairs manager: Maura McNulty
Group Brand Director: Mike Parseghian
Brand Director: Luke Lamson
Brand Manager: John Moloney
Brand Coordinator: Erica Goitia
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producer: Dan DuffyKevin Byrne
Line Producer: Nate Young
Director of Photography: Tim Ives
Editorial: Arcade Editorial
Editor: Christjan Jordan
Assistant Editor: Andy Trecki
Producer: Ali Reed
Executive producer: Nicole Visram
Visual Effects/Online: Method
Lead Smoke Artist: Jason Frank
Producer: Stephanie Allis
Executive Producer: Robert Owens
Motion Graphics: Logan
Executive Producer: Matthew Marquis
Head of Production: Scott Siegal
Producer: JR Tuason
Art Director: Kenneth Robbin
Designers: Kenneth RobbinNeil Tsai
2D Animators: Neil Tsai, Morgan James
Sound Design: 740 Sound Design & Mix
Executive Producer: Scott Ganary
Sound Designers: Rommel MolinaNicholas Interlandi
Mix: Lime Audio post
Mixer: Rohan Young
Assistant Engineer: Jeff Malen
Producer: Jessica Locke
Music: Human

Funny ad of the week. Booking.Yeah.


Advertising Agency: Wieden + Kennedy, Amsterdam, The Netherlands
Executive Creative Directors: Mark BernathEric Quennoy
Creative Directors: Mark Bernath & Eric Quennoy
Copywriters: Rick ChantZach Watkins
Art Director: Barney Hobson
Head of Broadcast: Erik Verheijen
Agency Producer: Tony Stearns
Planners: Martin Weigel, Richard Oldfield
Group Account Director: Jordi Pont
Account Manager: Bastien Laurent
Project Manager: Jackie Barbour
Business Affairs: Michael Graves, Emilie Douqué
Director: Traktor
Director of Photography: Stéphane Fontaine
Head of Production: Rani Melendez
Executive Producer: Richard Ulfvengren
Editor: Edward Line
Executive Producer: Michelle Corney
Sound Designer/Mixer: Alex Nicholls-Lee
Music Company: Massive Music
Music Producer: Mr. Tommy Zee
Flame: Morten Vinther
Executive Producer: Jane Bakx
Colorist: Paul Harrison
Executive Producer: Fi Kilroe

Brave ad of the week. Perrysport - BRAVE.


BRAVE from EyEFORcE on Vimeo.
Meet Tommy Carroll. He has been skating since he was ten, but has been blind since the age of two...
Video production: EyEFORcE
Director: Arthur Neumeier
Director of Photography/Editor: Rakhal Heijtel
Agency: The Odd shop
Creative Directors: Niels de Wit, Robert van der Lans
Production: Josefien Hofman
Music: ''WHERE THE HEART IS''
Written by Marijn van der Meer and Jorrit Kleijnen
Performed by Marijn van der Meer
Produced by Alexander Reumers and Jorrit Kleijnen
Featured Guitarist: Lourens van Haaften

Exaggerated ad of the week. Nike Football: Cristiano Ronaldo leaves a Vapor Trail.


AGENCY: WIEDEN + KENNEDY PORTLAND / WIEDEN + KENNEDY TOKYO
VISUAL EFFECTS: THE MISSION

Stop-motion music video of the week. Shugo Tokumaru - "Katachi".



A multi-layered stop-motion journey.
Director: Kijek/Adamski (http://kijekadamski.blogspot.com)

martedì 22 gennaio 2013

B&W ad of the week. New Guinness Advert 2013 - Clock.

The story of the clock that challenges the ordinary. 
'Clock' is the new Guinness advert released in January 2013. 'Clock' celebrates the attitude shared by Guinness and its drinkers -- that you get more out of life by putting more in. It is set in Bohemia in the 1890s and tells the story of a town's clock that doesn't settle for the ordinary; the clock starts to control time to enhance the townspeople's days; accelerating time to make a task go faster, reversing time to avoid an unfortunate event and pausing time to allow a precious moment to last longer. To learn more about the "Clock" and join our Made of More community, visit us on our Facebook pages or our website.
www.facbook.com/GuinnessIreland
www.facbook.com/GuinnessGB
www.guinness.com


Advertising Agency: AMV BBDO, London, United Kingdom
Creative Director: Dave Buchanan
Copywriter: Alex Grieve
Art Director: Adrian Rossi
Producer: Olly Chapman
Production Company: Gorgeous
Director: Peter Thwaites
Producer: Ciska Faulkner
Post-Production Co.: The Mill
Audio Post: Factory
Editor: Bill Smedley
Editorial Company: Work



Havas Paris - Carte de voeux 2013.

Emotional ad of the week. Power of The Everyday - P&G.

"As we begin another year, we embrace the notion that the biggest impact in our lives comes not in the grand gestures, but in the everyday acts. We remind ourselves that the greatest changes begin in the simplest moments - the conversation over breakfast with your 10-year old, or your baby's first steps. At P&G we see the power that these everyday acts have in defining our lives, our family's lives and the life of our planet. We call this the power of The Everyday Effect."


Client: P&G
Agency: Grey/NY
Directed by: Sorrel Ahlfield, Humble
Edited by: Deirdre Bell, Red Car

lunedì 21 gennaio 2013

Slow motion ad of the week. Cherkashin meats - Thanks advertising.


Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Copywriters: Anton KotovskyEgor Gavrilin
Art Director: Vladislav Derevyannykh
Post production: Ilya Linetsky
Production: RadioАktive Film
Director: Marc Wilkins
DOP: Dmitry Maksimenko
Producer: Olga Yakovleva
Executive producer: Roman Kindrachuk

Sport ad of the week. Nike Basketball | Kobe Bryant: #COUNTONKOBE.




“This is how the world works. The sun shines. The grass grows. Kobe Bryant arrives to practice at 3. The other three. Chickens bock, bock, bock. Broccoli can fight cancer. Rice provides energy. Kobe eats rice, broccoli, chicken and the world turns.
“Earthquakes shake, bakers bake, Kobe Bryant shakes and bakes defenders. Philosophers ponder existence, scholars read, Kobe Bryant takes everyone to school. Rain falls, waterfalls dump water, Kobe owns the bucket, that bucket. Snakes are light, low and fast.
“Kobe’s shoes are like snakes. Bees sting when threatened. Kobe Bryant is never threatened. Best is ahead of better. The basket is ahead of the ball. Kobe is light years ahead of them all. This is the way it was, this is the way it is, this is the way it will be.”

AGENCY
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Alberto Ponte, Ryan O’Rourke
Copywriters: Edward Harrison, Brock Kirby
Art Director: Sezay Altinok
Producer: Chris Capretto
Account Team: Jordan Muse, Rob Archibald
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz
PRODUCTION
Production Company: Elastic
Director: Angus Wall
Executive Producers: Megan Meloth, Jennifer Sofio Hall
Line Producer: Tom Meloth
Director of Photography: Larry Fong
EDITORIAL
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Cristina Matracia
Post Executive Producer: CL Weaver
VFX
VFX Company: A52
VFX Supervisor: Pat Murphy
Flame Artist: Pat Murphy
VFX Producer: Jamie McBriety
Titles/Graphics: Elastic
MUSIC + SOUND DESIGN
Music+Sound Company: Search Party
Composer: Philip Glass
Sound Designer: Brian Emrich
Song: Pruit Igoe
Producer: Sara Matarazzo
MIX
Mix Company: Lime
Mixer: Rohan Young
Producer: Jessica Locke