Debut ad of the day. GoldieBlox, Rube Goldberg, & Beastie Boys "Princess Machine" (a concert for little girls)

"As the machine's workings unravel, the girls sing modified Beastie Boys lyrics: "It's time to change/We deserve to see a range/'Cause all our toys look just the same/And we would like to use our brains."
via adweek.com


Client: GoldieBlox
Title: "Princess Machine"
GoldieBlox CEO: Debbie Sterling
GoldieBlox Creative Director: Beau Lewis
GoldieBlox Machine Creative Director: Brett Doar
Production Company: The Academy
Director: Sean Pecknold
Co-Director: Zia Mohajerjasbi
Executive Producer: Harry Calbom
Production Designer: Jason Puccinelli
Editor: James Lipetzky (Foundation Content)
Assistant Editor: Jesse Richard (Foundation Content)
Post Producer: Stacy Paris (Foundation Content)
Line Producer: Mark Campbell
Production Supervisor: Sarah Archuleta
Steadicam: Ari Robbins
First Assistant Cameraman: Canh Nguyen
Gaffer: Osha Mattei
Key Grip: Michael Moeller
Swing: Bobby Bradshaw
Prop Master: Eric Lathrop
Art Intern: Chris Hannemann
Stylist: Alina Harden
Location Manager: John Schaunessy
Music: Pico Sound
Animation: Ed Skudder, Lynn Wang, Mike Holm