martedì 7 maggio 2013

Outdoor of the day. FUNDACIÓN ANAR. "ONLY FOR CHILDREN".

via gizmodo.com

Título: Sólo para niños
ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by their aggressor?

Knowing the average height for adults and children under 10,GREY has created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children.

Advertising Agency: Grey, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Directors: Enric Nel·loJavier García Monserrat
Creative Directors: Fernando RiverosMatías López NavajasMaría Salomón
Art Directors: Jesús MartínezNacho CapeloJavier Gcía. Maestro
Copywriter: Álvaro MontesNuño Martín
Art Buyer: Mayte Carabias, Joquin García-Morato
Account Director: Lucía Gómez Hortigüela
Account Executive: Mar Portela

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