Quit Victoria's latest campaign depicts a man dying of a smoking-caused disease sharing a tender moment with his wife as she cares for him during the final stages of his illness. The aim of the campaign is to encourage smokers to consider the impact not quitting will have on their lives, now and in the future by showing the consequences of not quitting now.
JWT Melbourne.
Executive Creative Director: Richard Muntz
Copywriter/Creative Director: Jim Ritchie
Art Director/Creative Director: Rob Beamish
Agency Producer: Sherry Harvey
Account Supervisor: Peter Randeria
Senior Account Director: Peter Chapman
Account Manager: Cara Roberts
Planner: Angela Morris
Production Company: The Sweetshop
Director: Luci Schroder
DOP: Jeremy Rouse
Executive Producer: Wilf Sweetland
Producer: Fiona King and Edward Pontifex
Post Production: Method Studios
Post Production Producer: Catherine Park
Editing Company: The Butchery
Editor : Johanna Scott
Music Studio: Electric Dreams
Creative Director: Cornel Wilczek
Composer/Producer: Jojo Petrina and Pascal Babare
Producer: Danny Thiris
Vocals: Marita Dyson (The Orbweavers)
Copywriter/Creative Director: Jim Ritchie
Art Director/Creative Director: Rob Beamish
Agency Producer: Sherry Harvey
Account Supervisor: Peter Randeria
Senior Account Director: Peter Chapman
Account Manager: Cara Roberts
Planner: Angela Morris
Production Company: The Sweetshop
Director: Luci Schroder
DOP: Jeremy Rouse
Executive Producer: Wilf Sweetland
Producer: Fiona King and Edward Pontifex
Post Production: Method Studios
Post Production Producer: Catherine Park
Editing Company: The Butchery
Editor : Johanna Scott
Music Studio: Electric Dreams
Creative Director: Cornel Wilczek
Composer/Producer: Jojo Petrina and Pascal Babare
Producer: Danny Thiris
Vocals: Marita Dyson (The Orbweavers)
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