Take control of any neighbourhood in Australia in this strategy game with a twist. Approve projects for your actual town - from the practical to the preposterous. Consult with the locals. Tackle incidents. Read about your exploits in the local paper. But be warned, your decisions can have a huge impact on your popularity. How long will you survive in office? Will you be showered with praise, or run out of town?
Find out with Run That Town.
http://runthattown.com.au
Agency: Leo Burnett Australia
Creative/art director: Zaid Al-Asady
via creativereview.co.uk
"Leo Burnett has launched a SimCity-style strategy game, Run That Town, using census data collated by the Australian Bureau of Statistics. The game allows players to take control of an Australian neighbourhood of their choice and use census data to decide how best to develop it... the agency developed the game on behalf of Australian Bureau of Statistics to encourage more Australians to engage with census data."
via creativereview.co.uk
"Leo Burnett has launched a SimCity-style strategy game, Run That Town, using census data collated by the Australian Bureau of Statistics. The game allows players to take control of an Australian neighbourhood of their choice and use census data to decide how best to develop it... the agency developed the game on behalf of Australian Bureau of Statistics to encourage more Australians to engage with census data."
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