Viral of the week. Coke Zero - Unlock the 007 in you.

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. 
However, the exclusive tickets weren't free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.To find out more about #CokeZero007 : http://www.facebook.com/cokezero

Agency: Duval Guillaume Modem
Creative Directors: Geoffrey Hantson, Katrien Bottez
Creation: Jonas Caluwe, Ralf De Houwer, Dries De Wilde
TV producer: Marc Van Buggenhout
Production company: Monodot
Director: Cecilia Verheyden
Producers: Tatiana Pierre, Bo De Group
Music: A Sound