domenica 21 ottobre 2012

Social media phenomenon of the week. Obermutten - International Museum of Friendship.


agency: Jung von Matt/Limmat

www.facebook.com/obermutten - Just over a year ago, the small mountain village of Obermutten in Switzerland's Canton Graubünden started a Facebook page, and promised every 'fan' a place on their village board. Obermutten now has more than 45,000 fans worldwide.

More than 75 million people to date have read about or heard of the Swiss mountain village. Tourists from South Korea, New York and Mozambique have all paid a visit. "I'm always delighted when we come across people who are visiting us because of the Facebook story", says mayor Martin Wyss.

But Obermutten's friends are not just clicking on 'Like' -- they are also sending lots of lovely gifts. Mayor Martin Wyss decided to open a museum especially for the presents: the Obermutten International Museum of Friendship, or OIMOF for short.

The OIMOF offers friendship a home.

Agency:
Jung von Matt/Limmat
Client:
Graubunden Tourism
Creative Director:
Livio Dainese
Creative Director:
Fernando Perez
Copywriter:
Samuel Christ
Copywriter:
Alain Eicher
PR:
Cyrill Hauser
Art Director:
Maurus Zehnder
Graphic Designer:
Laura Grümann
Graphic Designer:
Bettina Veith
Art Buyer:
Erasmo Palomba
Camera:
Jyri Pasanen

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