lunedì 6 febbraio 2012

Chrysler. It's Halftime in America.



It's halftime. Both teams are in their locker room discussing what they can do to win this game in the second half.

It's halftime in America, too. People are out of work and they're hurting. And they're all wondering what they're going to do to make a comeback. And we're all scared, because this isn't a game.

The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again.

I've seen a lot of tough eras, a lot of downturns in my life. And, times when we didn't understand each other. It seems like we've lost our heart at times. When the fog of division, discord, and blame made it hard to see what lies ahead.

But after those trials, we all rallied around what was right, and acted as one. Because that's what we do. We find a way through tough times, and if we can't find a way, then we'll make one.

All that matters now is what's ahead. How do we come from behind? How do we come together? And, how do we win?

Detroit's showing us it can be done. And, what's true about them is true about all of us.

This country can't be knocked out with one punch. We get right back up again and when we do the world is going to hear the roar of our engines. Yeah, it's halftime America. And, our second half is about to begin.


TITLECHRYSLER "IT'S HALFTIME IN AMERICA"
AGENCYWIEDEN + KENNEDY PORTLAND
EXECUTIVE CREATIVE DIRECTORMARK FITZLOFF
SUSAN HOFFMAN
CREATIVE DIRECTORAARON ALLEN
MICHAEL TABTABAI
CREATIVE DIRECTORJOE STAPLES
COPYWRITERKEVIN JONES
SMITH HENDERSON
MATTHEW DICKMAN
ART DIRECTORJIMM LASSER
DIRECTORDAVID GORDON GREEN
PRODUCTION COMPANYCHELSEA PICTURES
EDITORTOMMY HARDEN
EDITORIAL COMPANYJOINT

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