venerdì 11 gennaio 2008

More Ads of the week. Toyota - Zune.

Toyota - Factory

Agency: Wibroe, Duckert & Partners - Art Director/Copywriter: Rasmus Laumann - Agency Producer: Nicolai Berthelsen - Production Company: WDP Film - Director: Rasmus Laumann - Director of Photography: Crille Forsberg - Editor: Gregers Falkenberg Dohn - Post Production: Duckling - Audio Post: FreeZone - Musical Artist: Blondie - Song: Heart of Glass - VFX: Ghost

Zune - Laika

Agency: 72andSunny - Creative Director: Glenn Cole, Bryan Rowles - Agency Executive Producer: Sam Baerwald - Agency Producer: Elisa Orsburn - Designer: Katie O?Shea - Copywriter: Charlie Stephenson - Production Company: Curious Pictures - Director: Ro Rao - Executive Producer: Mary Knox - Producer: Sara Nahas - Editor: Sam Goetz - Animator: Taylor Jordan, Deirdre Merrigan, Helene Park, Luis Aguirre, Yi-Ju Chen, Jess Mireau, Mike Milavsky - Music Artist: The Aliens - Song: I am the Unknown - Sound Design: Fluid - Sound Designer: Fred Symansky - Mix: Lime Studios - Mixer: Mark Meyuhas

giovedì 10 gennaio 2008

Ads of the week. Channel 4 - Mini - Panasonic - P&O Cruises - EDF Energy - ESPN - HP/Jumper - NYTM - D7 Coffee - Adidas - Telstra.

Channel 4 - Skins Trailer
Watch also the old Skin Trailer.

Agency: E4, London - Creative: Neil Gorringe - Production Company: E4 Creative Services, London - Director: Neil Gorringe - Producer: Jason Delahunty - Director of Photography: Tom Townend - Production Designer: Carl Sprague - Post-production House: Moving Picture Company, London - Editor: James Rosen @ Final Cut, London - Flame Artist: James Allen - Sound Design: Rich Martin @ Envy - Special Effects/Processes: Machine Shop - Music: "Nude" by Radiohead

MINI - Clubmanitis

Agency: Butler, Shine, Stern & Partners - Creative Director: John Butler - Associate Creative Director: Steve Mapp - Senior Art Director: Mike Hughes
Agency Producer: Alex Lind - Head of Broadcast Production: Adrienne Cummins - Production Company: Smuggler - Director: Happy - Executive Producer: Patrick Milling Smith, Brian Carmody - Director of Photography: Martin Ruhe - Editor: Ian MacKenzie - Editorial Company: Mackenzie Cutler

MINI - Minicize

Agency: Butler, Shine, Stern & Partners - Creative Director: John Butler - Associate Creative Director: Steve Mapp - Senior Art Director: Mike Hughes - Agency Producer: Alex Lind - Head of Broadcast Production: Adrienne Cummins - Production Company: Smuggler - Director: Happy - Executive Producer: Patrick Milling Smith, Brian Carmody - Director of Photography: Martin Ruhe - Editor: Ian MacKenzie - Editorial Company: Mackenzie Cutler

Panasonic Lumix - Battle Day

Watch also Red Team Recruitment and Blue Team Recruitment.
Agency: Publicis Thailand - Executive Creative Director: Kitti Chaiyaporn - Creative Director: Sanpathit Tavijaroen - Copywriters: Chalit Manuyakorn, Varalee Sangsomsap - Art Director: Taya Sutthinam, Samakorn Lohachala - Agency Producer: Wira Suwansilp - Production Company: @radical.media, Sydney/Matching Studio, Bangkok - Director: The Glue Society - Producer: Catherine Chapple - DP: Tim Hudson - Editors: Chanarong Teachaboonsermsak, The Glue Society

P&O Cruises - Butterflies

Agency: Miles Calcraft Briginshaw Duffy - Agency Producer: Russell Taylor - Creative: Danny Hunt; Gavin Torrance - Director: Joe Roman - Production: Knucklehead - Producer: Tim Katz - Director of Photography: Robbie Ryan - Post Production: The Moving Picture Company (MPC) - Editor: Tim Thornton-Allen

EDF Energy - Isn't Easy Being Green

Agency: Euro RSCG London - Creative Director: Gerry Moira - Creative: Jamie Colonna; Dominic Gettins - Producer: Fiona Plumstead - Post Production: Cut & Run - Editor: Julian Tranquille - Brand: EDF Energy

ESPN - Conditioning Coach

Agency: Wieden + Kennedy, New York - Executive Creative Directors: Kevin Proudfoot, Todd Waterbury - Creative Director: Derek Barnes, John Parker - Art Directors: Stuart Jennings - Copywrites: Brant Mau, Nick Sonderup - Head of Production: Gary Krieg - Agency Producer: Alison Hill - Production: Hungry Man, New York - Director: Hank Perlman - Director of Photography: David Morabito - Executive Producer: Tom Rossano - Line Producer: Ken Licata, Jr. - Editorial: Joint, New York - Editor: Andrew - Robertson - Transfer: The Mill, New York - Colorist: Fergus McCall - Post-Production: Riot - Sound Production: Sound Lounge, New York - Sound Mixer: Philip Loeb

HP - 'Jumper' + Serena
Read more about it at Adweek


New York Times Magazine - Drawing From New Sources

Director: Geoff McFetridge

D7 Coffee - the campaign.
We have already watched the subject "D7 Coffee - Politician" in this post. Here are the other commercials of the campaign. Great Creative Juice\G1, and great Thanonchai Sornsriwichai.


D7 Coffee - Public Service Office


D7 Coffee - Bill


D7 Coffee - Queue

Agency: Creative Juice\G1, Bangkok - Executive Creative Director: Thirasak Tanapatanakul - Art Directors: Thirasak Tanapatanakul, Jon Chalermwong, Nanat Teparak - Copywriters: Panusard Tanashindawong, Setthar Kheowngamdee - Production Company: Phenomena, Bangkok - Director: Thanonchai Sornsriwichai

Adidas Olympics 2008 - Together

Agency: TBWA, China - Creative Directors: Yang Yeo, John Merrifield - CD/Copywriter: Sarawut Hengsawad - CD/Art Director: Elvis Chau - Associate Creative Director: Lesley Zhou - Art Directors: Nie Lang, Xia Zheng, Susie Sun, Amani Qian - Copywriter: Lesley Zhou, Nicky Zhang, Michelle Wu - Production Company: Stink/Psyop, New York - Directors: Marie Hyon, Marco Spier @ Psyop - Executive Producers: Justin Booth-Clibborn, Psyop and Daniel Bergman @ Stink - Producers: Lucia Grillo, Psyop and Mungo Maclagan @ Stink - DOP: Alex Melman - Associate Producer: Nathan Jew @ Psyop Assistant Producer: Kay Chen @ Psyop - Psyop: Lead TD: Pakorn Bupphavesa Designers: Kim Dulaney, Marie Hyon, Joshua Harvey - TD: Alvin Bae, Bashir Hamid, Chris Bach, Damon Ciarelli, Ted Kofsatis, Tony Barbieri - VFX supervisor: Theo Maniatis Modeling/ Rigging: Lee Wolland, Kitty Lin, Anthony Patti and Jaye Kim - Lead Animator: Pat Porter - Animators: Ian Brauner, Justin Burton, Nicholas Johnnides, Gerald Ding, Eddy Estevez, Chris Santoianni, Jae Ham, Jed Mitchell, Melanie Tonkin - CG: Mike Papagni, Rich Magan, Pete Hamilton, Helen Choi, Anthony Patti, Tatchapon Letwirojkul, Andreas Berner - Massive: Joerg Liebold and Dave Barosin - Compositors: Matt Hanson, Bee Jin Tan, Elliot Blanchard, Borja Pena, Eric Concepcion, Makoto Sato, Theo Maniatis, Aska Otake , Joe Vitale - Tracking: Hyunjeen Lee and Seung Hyung Lee - Lead Roto Artists: Leslie Chung, Joshua Bush - Roto Artists: Joseph Oberle, David Marte, Carlos Rosario, Tiffany Chung, Will Frazier, Max Kornev, Rich Pernice, Jelena Vukosav, Alejandro Monzon, Kristian Mercado, Stefania Gallico, Jess Mireau - Editor: Cass Vanini
Assistant Editor: Brett Goldberg - Cell Animation: Boolab - Audio Post: Sound Lounge - Music Production: Songzu

Telstra - CDMA January 28th Shutdown

Agency: George Patterson Y&R, Brisbane - Creative Director: Tim Green - Copywriter: Andrew Bird - Art Directors: Simon Budzevski, Lindsay Thomson - Agency Producer: Tamyson Power - Production Company: Taxi Film Production, Brisbane - Director: Liz Murphy - Producer: Andrew Wareham - Post-Production: Cutting Edge

lunedì 7 gennaio 2008

Advertising Awards Deadlines. Hurry up!

New York Festival 14 January 2008.
Clio Awards 15 January 2008.
D&AD Global Awards 16 January 2008.
ADC - The Art Directors Club 18 January 2008.
The One Show 31 January 2008.

The One Show - If you don't deserve an award, who does? "Wife"

Agency: la comunidad, Miami - Executive Creative Director: Jose Molla, Joaquin Molla - Copywriter: Gustavo Lauria - Art Director: Philip Bonnery, Valeria Finana - Producer: Lupita Alvarez, Maria Ines Velez, Giselle Garcia - Director: Jorge Colon, Franco Garuti - Production Company: Letca Films, Miami - Post Production: Circolo Edit, Miami - Post Production Producer: Maria Paula Ruiz-Cantarel, Rich DiNublia - Director of Photography: Sherman Johnson - Editor: Jorge Vallejo - Music: Gabriel Saientz - Music Publisher: Promidi Music

The One Show - If you don't deserve an award, who does? "Bear"

Agency: la comunidad, Miami - Executive Creative Director: Jose Molla, Joaquin Molla - Copywriter: Gustavo Lauria - Art Director: Philip Bonnery, Valeria Finana - Producer: Lupita Alvarez, Maria Ines Velez, Giselle Garcia - Director: Jorge Colon, Franco Garuti - Production Company: Letca Films, Miami - Director of Photography: Sherman Johnson - Post Production: Circolo Edit, Miami - Post Production Producer: Maria Paula Ruiz-Cantarel, Rich DiNublia - Music: ShitDisco - Song: Reactor Party

The One Show - If you don't deserve an award, who does? "Target"

Agency: la comunidad, Miami - Executive Creative Director: Jose Molla, Joaquin Molla - Copywriter: Gustavo Lauria - Art Director: Philip Bonnery, Valeria Finana - Producer: Lupita Alvarez, Maria Ines Velez, Giselle Garcia - Director: Jorge Colon,
Franco Garuti - Production Company: Letca Films, Miami - Director of Photography: Sherman Johnson - Post Production: Circolo Edit, Miami - Post Production Producer: Maria Paula Ruiz-Cantarel, Rich DiNublia - Special Effects: Leo Lovera, Moving Forward Studios

Monster by BBDO NY. Your Calling is Calling.

Many thanks to Jocelyn Weiss, BBDO Vice President Corporate Communications and Roy Elvove EVP Director Corporate Communications BBDO New York and BBDO North America for giving me all the information about the campaign. There are only two spots at present. They will be four. Stay tuned. Watch more commercials by the "monsters" Frank Budgen and Nicolai Fuglsig.

Monster - Daybreak

Agency: BBDO New York - Chief Creative Officer: David Lubars - Executive Creative Director: Eric Silver - Art Director: Chuck Tso - Copywriter: Adam Kanzer - Sr. Producer: Anthony Curti/Ed Zazzera - Executive Music Producer: Loren Parkins - Prod: MJZ - Director: Nicolai Fuglsig - Producer: Anna Hashmi - DP Benoit Del Homme - Editorial: FINAL CUT - Editor: Rick Russell - VFX: The Mill - Lead Flame: Angus Kneale - VFX Supervisor: Corey Brown - Producer: Jo Arghiris - Telecine: Fergus McCall - Music: CHERRY TATE MUSIC - SOUND DESIGN: FINAL CUT - Sound Designer: Terressa Tate

Monster - Slots

Agency: BBDO New York - Chief Creative Officer: David Lubars - Executive Creative Director: Eric Silver - Art Director: Richard Ardito / Jerome Marucci - Copywriter: Grant Smith - Sr. Producer: Ed Zazzera / Jeff Beverly - Music Director: Rani Vaz - Prod: Gorgeous Enterprises - Director: Frank Budgen - Producer: Alicia Richards - DP: John Mathieson - EDITORIAL: ROCK PAPER SCISSORS - Editor: Angus Wall - VFX: A52 - Executive Producer: Linda Carlson - Producer: Scott Boyajan - VFX Supervisor: Patrick Murphy - 3D Supervisor: Andy Hall - MUSIC: Chemical Brothers "Dream On"

“Your Calling is Calling” Re-launches the Monster Brand;
First Work From New Global Agency BBDO Worldwide
NEW YORK – January 2, 2008 – Monster Worldwide, Inc. (NASDAQ: MNST), parent company of Monster®, the leading global online careers and recruitment resource, today unveiled “Your Calling is Calling,” its new global marketing campaign for Monster career properties. Launching worldwide, the integrated effort unites the global brand and presents a unified Monster to the world, positioning the company as a resource that helps workers attain their life goals.

“Our new campaign reflects the strength of Monster’s global presence as the first worldwide online recruitment company and is rooted in understanding that maintaining this leadership position means evolving our brand beyond just a marketplace for jobs,” said Sal Iannuzzi, chairman and CEO, Monster Worldwide. “Being attuned to the changing attitudes of the workforce around the globe, we are positioning Monster as not merely a resource for better jobs, but as a valuable tool to help people achieve their life goals. Simply put, our goal is to inspire people to improve their lives.”

The new multimedia effort created by New York-based BBDO Worldwide includes television, radio, print and online and is designed to ignite people to take an introspective look at their lives by shining a light on the connection between a job and personal fulfillment. The new advertising campaign is comprised of four thematically and visually unique television spots, aimed at positioning Monster as a catalyst that enables consumers to find a better way to shape their own future. Two of the four ads will premiere in the U.S. and U.K. during the first week of January, and in other European markets later in the month.

The first spot, “Daybreak,” opens with hundreds of people awakening before dawn on a Monday and collectively rallying to postpone the ensuing day by fighting the onslaught of daybreak. It is based on the simple concept that people often view Monday as a battle, but that Monster can help make Mondays something to look forward to. The second spot, “Slots,” brings to life the monotony of literally being shackled to your job, as people ride slots that lead them aimlessly through city streets and office environments, juxtaposed against a hero who, thanks to Monster, has chosen a different path.

The four TV ads were helmed by some of the industry’s most talented film directors, including Frank Budgen, Daniel Kleinman, Rupert Sanders and Nicolai Fuglsig, a testament to the scope and scale of the advertising.

“This has been a team effort that involved people from all over the globe coming together to help create one Monster campaign,” said John Osborn, president and CEO, BBDO New York. “It is squarely aimed at active and passive job seekers who represent the lion's share of the opportunity within the market. Our creative intends to jolt them out of complacency and show them that they can improve the quality of their lives by improving their jobs. We couldn’t be more proud of this work.”

In addition to TV, the “Your Calling is Calling” campaign will include online, print and radio components. The online initiative will include a combination of new and re-skinned ads that deliver strong, consistent brand messaging. Several newspapers and weekly publications will feature new print ads based on the same creative platform at launch, followed by monthly vertical placements in subsequent months. Additionally, radio will run in select global markets.