venerdì 28 settembre 2007

Ads of the week. Centraal Beheer - Stella Artois - Comcast - Seattle Art Museum - JC Penney - XBOX - Renault - Bud Light.

Centraal Beheer - Ambulance

Agency: DDB, Amsterdam - Creative: Niels de Wit, Daniel Snelders - Agency Producer: Vanessa Janssen - Production Company: Stink - Director: Ivan Zacharias - Producer: Nick Landon - Lighting: Jack Velicky - Editor: Philip Malasek,Marc Bechtold - Music: Punatukkaiselle Tytölleni, Jätkän humppa - Studio: Alfred Klaassen

Stella Artois - La Bouteille

Agency: Lowe, London - Creative Director: Matthew Bull - Agency Producer: Espen Bekkebraten - Creative: Johan Tesch, Rickard Villard, Tim Scheibel - Production Company: Stink, London - Director: Martin Krejci - Producer: Sophie Kluman - Director of Photography: Stepan Kucera - Post Production: Avion Post Production - Editorial Company: Robota - Editor: Filip Malasek

Comcast - Anthem

Agency: Goodby, Silverstein & Partners - CD/Copywriter: Jamie Barrett - Creative Director: Mark Wenneker - Art Director: Svetoslav - Copywriter: Spencer Riviera - Agency Producer: Melissa Nagy - Production Company: Moxie Pictures - Director: Martin Granger - Director of Photography: Ramsey Nickell - Executive Producer: Robert Fernandez, Lizzie Schwartz - Head Of Production: Roger Zorovich - Editorial Company: HutchCo Technologies, Jim Hutchins - Telecine: Company 3 - Telecine Artist: Dave Hussey - Online: Sea Level, Jim Bohn, Matthew Lydecker - Mix: LIME Studios - Mixer: Rohan Young - Music: Asche & Spencer - Music Creative Director: Thad Spencer - Executive Producer (Music): Janell Vircks - Composer: Richard Werbowenko - Engineer: Alan Omerovic
Guardatevi anche gli altri soggetti che sono esilaranti: 1, 2, 3.

Seattle Art Museum - Divide and Conquer
Hanno preso "Playstation - Inside the head" e "Sony - Creative side" (della Saatchi Sidney) e li hanno mixati. Il risultato finale è comunque godibile.

Agency: Cole & Weber United - Executive Creative Director: Todd Grant - Copywriter: Kevin Thomson - Art Director: Scott Fero - Agency Producer: Chris Allen - Director: Brent Bonacorso - Director of Photography: Tarin Anderson - Production Company: Notorious 24:7 - Producer: Neale Ferguson, Eugene Mazzola - Editor: Brent Bonacorso - Sound Design: Pure Audio - Sound Designer: Steve Heinke - Music: Michael Montes - Music Company: Sacred Noise - Colorist/Online Effects: Brent Bonacorso

JC Penney - Magic

Agency: Saatchi & Saatchi, New York - Chief Creative Officer: Tony Granger - Creative Director: Michael Long, Kerry Keenan - Copywriter: Sara Rose, Icaro Doria - Art Director: Lea Ladera, Menno Kluin - Music Producer: Ryan Fitch - Agency Executive - Producer: Colin Pearsall - Production Company: MJZ, Los Angeles - Director: Nicolai Fuglsig - Line Producer: Emma Wilcockson - Production Designer: Jeremy Hindell - Director of Photography: Robert Ellswit - Editorial Company: Mackenzie Cutler - Editor: Ian Mackenzie - Assistant Editor: Charlotte Arnold - Sound Design: Mark Healy - Mix: The Sound Lounge - Mixer: Tom Jucarone - VFX: The Mill, New York - VFX Creative Director: Angus Kneale - Lead Flame Artist: Dan Williams - Flame Artist: Dirk Greene, Adam Grint, Ross Goldstein - VFX Producer: Bethan Thomas - Music Artist: Regina Spektor - Song: Music Box

XBOX 360 - Believe
Il videogioco che ha fatto registrare un milione e mezzo di prenotazioni prima della sua uscita. Un record. Dopo questo spot date un'occhiata anche a questo.

Agency: McCann, San Francisco, T.A.G. - Executive Creative Director: Rob Bagot, John McNeil - Group Creative Director: Scott Duchon, Geoff Edwards - Creative Director: John Patroulis - Art Director: Nate Able, Tim Stier - Copywriter: Mat Bunnell - Agency Producer: Hannah Murray - Production Company: MJZ - Director: Rupert Sanders - Executive Producer: David Zander, Lisa Rich, Marcia Deliberto - Director of Photography: Chris Soos - Line Producer: Laurie Boccaccio - Miniature Landscape: New Deal Studios - Miniature Figurines: Stan Winston Studios - Editorial Company: Rock Paper Scissors, Peepshow - Editor: Andrea MacArthur - Assistant Editor: Paul Plew - Executive Producer (Editorial): Cristina DeSimone, Liv Lawton - Producer (Editorial): Tricia Sanzaro - VFX: Method - VFX Director: Cedric Nicholas - VFX Executive Producer: Neysa Horsburgh - VFX Production Manager: Sue Troyan - VFX Producer: Luisa Murray, Lisa Houck - Composer: Frederic Chopin - Composition: Prelude in D flat Major, Op. 28, No. 15, ?Raindrop? Music Company: Stimmung - Performer: Mike Lang - Mix: LIME Studios - Mixer: Loren Silber

Renault - Ballet
Mi dispiace ma non sono riuscito a rimediare i credits. Appena li ho, li posto. Sul sito www.sicher.de potete comunque scaricare la versione in alta risoluzione dello spot.


Bud Light - Opera

Agency: DDB CHICAGO

Sony Bravia - Play-Doh Teaser

Come anticipato nel post di agosto, in tempo reale con le riprese dello spot, sta per uscire il nuovo lavoro della Fallon Londra per Sony Bravia. Andate sul sito ufficiale per ulteriori aggiornamenti, o aspettate qui (tanto lo sapete che il blog è "very updated" :-))

Agency: Fallon, London

mercoledì 26 settembre 2007

A Marketing History Reference Resource. From Adage.

La storia dell'advertising. Cliccate qui per ripercorrere i fasti di uno dei mestieri più divertenti del mondo.

TOP 10 SLOGANS OF THE CENTURY

1. Diamonds are forever (DeBeers)
2. Just do it (Nike)
3. The pause that refreshes (Coca-Cola)
4. Tastes great, less filling (Miller Lite)
5. We try harder (Avis)
6. Good to the last drop (Maxwell House)
7. Breakfast of champions (Wheaties)
8. Does she ... or doesn't she? (Clairol)
9. When it rains it pours (Morton Salt)
10. Where's the beef? (Wendy's)

HONORABLE MENTIONS

* Look Ma, no cavities! (Crest toothpaste)
* Let your fingers do the walking (Yellow Pages)
* Loose lips sink ships (public service)
* M&Ms melt in your mouth, not in your hand (M&M candies)
* We bring good things to life (General Electric)